Edmunds.com Edges out Kelley Blue Book in Online Race for Car Buyers
We get to beep our own horn sometimes! In a survey by Keynote Systems, Edmunds.com edged out Kelley Blue Book as the top ranked site in the industry. The competitive intelligence survey ranked auto sales and information sites in terms of online customer experience, vehicles search process, vehicle comparison functions and information available on the site.
Worthy mentions from the study - "...Edmunds leads with 70% of prospective customers seeing it as the site that has tools that make vehicle research easier."
To the mothership - Edmunds.com - Congrats!
- Permalink | Comments (5)
- Posted by: sylvia January 11, 2006, 9:16 AM
- Categories: Trends
Congrats indeed! It seems like Edmunds is quickly becoming the "go-to car site," much as Google is now the go-to Net site for general info.
Congratulations! I would like to think that "Insideline" had something to do with this, creating a more interactive environment for the website...=)
GM's new ad campaign probably hasn't hurt any, huh? ;-)
Go Edmunds!
Congrats guys. Hard and smart work pays off. Take some clues from vehix.com too. But the website is still pretty slow relatively.