Green Car Advisor
Acura
Feb 6, 2008
Diesel Trumps Hybrids at Acura
By Bill Visnic, Senior Editor, AutoObserver
Okay, it’s official – or at least semi-official: the Acura premium brand is going to be Honda Motor Co.'s diesel flag-waving division.
At the Chicago Auto Show today, Dick Colliver, Acura’s executive vice president of automotive sales, tells Green Car Advisor that Acura has earmarked diesel as the way to satisfy environmentally concerned premium-vehicle customers, and to meet future fuel-economy standards.
And hybrid-electric technology? Fergeddaboutit, says Colliver – never mind parent Honda’s long history with hybrid development.
Feb 6, 2008 10:50 am
Categories: Acura | Honda | Alternative Fuels | Diesel | Hybrid | Auto Shows

