2008 Detroit Auto Show: Chevy and Mazda Win NACTOY
Well, the back-slapping inside Cobo's Michigan Hall threatened to drown out the impeding stampede that will introduce the all-new Dodge Ram later today. Chevrolet's Malibu scored the 2008 North American Car of the Year award, giving GM a repeat of last year's excitement over the Saturn Aura's win. When one considers that these two cars are nearly identical from a structural standpoint that's either fitting or foolish. Regardless, a beaming Ed Peper and Bob Lutz embraced the throngs of reporters rushing to get the latest sound bytes from these high-ranking GM execs. I personally overheard Mark LaNeve describe the Malibu's win as a result of offering "...a $40,000 car for $20,000..."
Activity around the Mazda CX-9, winner of the 2008 North American Truck of the Year, wasn't quite as crushing, but the Mazda win did keep GM from sweeping the awards, as neither the Enclave nor the Tahoe Hybrid (the other two finalists) captured the title for 2008. -- Karl Brauer, Editor in Chief, Edmunds.com
Jan 13, 2008 8:16 am
Categories: Chevrolet | Mazda | Detroit Auto Show
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