Straightline

Ford is the first automaker to join Climate Registry, which is an organization that keeps tabs on greenhouse gas emissions.

Ford’s willingness to join the registry will allow it to allow it to focus on reducing greenhouse gases as opposed to be concerning itself with reporting standards that vary around the globe.

The hope here is that Ford will voluntarily measure, verify and report greenhouse gas emissions annually and members of the public will be able to see these figures, meaning Ford will have to make a concentrated effort to reduce greenhouse gases in order to keep public opinion in its favor.

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