BMW's smart idea: Bring back the Isetta
In an effort to meet the Mercedes-built Smart head-on, BMW is reportedly planning on resurrecting their tiny Isetta microcar. AutoExpress states that we should see something by around 2010.
If you think this is a silly idea, consider their success in bringing back the Mini Cooper, and in resuscitating Rolls-Royce.
Full story here and here.
Nov 30, 2007 5:00 am
Categories: BMW | SMART | Auto Industry | Future Vehicles
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