Straightline

Well, here's a new marketing twist: If you own a Lexus, and frequent the Wachovia Center in Philadelphia for sporting events, you will have access to "reserved parking." So I guess that means you can now get your doors dinged by other like owners, and not just some lowly Kia.

Press release after the jump.



Lexus customers now have reserved parking at Wachovia Center in new deal with Comcast-Spectacor
 
(Philadelphia, PA – December 10, 2007) Lexus drivers in the Greater Philadelphia Region now can have priority parking at the Wachovia Center as part of a new sponsorship package between Lexus and arena owner Comcast-Spectacor.
 
“Lexus continues to be a great advertising partner of ours,” said Comcast-Spectacor President Peter Luukko. “As we continue to look for new and exciting opportunities for our fans and our sponsors, Lexus remains a terrific partner.
 
“As a result of this new arrangement, we’re able to offer our customers who drive Lexus cars an opportunity to park in a specially designated space with other Lexus owners.”
 
As part of the new three-year advertising and sponsorship package, Lexus drivers can park in a designated Lexus parking spot in either of two lots in the Wachovia Center (C-Lot and E-Lot). Additionally, these new parking sections will feature Lexus advertising prominently featured on the light polls.
 
The new sponsorship package also includes advertising signage inside the Wachovia Center where Lexus already owns the naming rights to the arena’s private, exclusive courtside club. Lexus commercials will also air during Philadelphia Flyers and 76ers broadcasts on Comcast SportsNet. Additionally, Comcast SportsNet will now air a Lexus sponsored “Sports $ense” segment regarding the financial sports news.