Straightline

As of January 1, 2008 VW is changing their name here to "Volkswagen Group of America." The reason for the name change is to give more attention to the Bentley, Bugatti and Lamborghini nameplates, which are under VW’s brand umbrella, as well as Volkswagen and Audi.

Full story here.

Here's Inside Line's take: Name Game: Volkswagen of America Gets Rechristened