Straightline

The Coolest Display Award goes to Fiat. The Italian automakers booth at this year's Geneva Motor Show is dominated by this giant Fiat 500. And by giant, we mean giant. As in, "Yo Luigi, look I can't even reach the door handle."

The idea is to hype the 500's win in this year's European Car of the Year competition. We can't wait to see what Fiat does to promote its winning the Inside Line Coolest Display Award.--Scott Oldham, Inside Line Editor in Chief