Straightline

The Microsoft Sync wireless communication system has been a huge hit for Ford. This is especially true on the Focus model line, as sales of Sync-equipped models have jumped off the charts. As a result expect to see more vehicle brands to offer similar units, and the first being Hyundai.

Hyundai has just struck up a deal with Microsoft, to offer a infotainment system much like what Ford is offering.

Steve Koenig, director of industry analysis at the Consumer Electronics Association, said that "demand is omnipresent" for the Microsoft Auto operating system and the features it offers consumers.

"We see demand manifest across all income levels, all age levels," Koenig said. "It's really resonating with consumers' digital lifestyle. ... We're starting to see consumers beginning to demand it and expect it."

Full story here.

Here's Inside Line's take: Microsoft and Hyundai-Kia Pair Up on In-Car Infotainment System Development