Straightline

Few automotive developments have caused my stomach to churn the way it did when I read a couple of days ago that the Taurus and Sable names were coming back, in an effort to REVIVE INTEREST in a POOR selling vehicle!
 
Ford, and more to the point, Alan Mulally... WHAT GIVES DUDE?! This will most certainly go down as one of the most pointless and utterly idiotic automotive decisions in the past 15 years. So what if the Taurus was one of the best selling cars TEN years ago... it WAS TEN years ago, and by the end of the Taurus's run, it was mostly a fleet pile mover and not much else... the Sable? Even WORSE.
 
I am one of the few people who will openly admit that you know what? I LOVE the Five Hundred and its Montego sibling. The xenon lights and LED tail lamps on the Montego especially give it a touch of luxury and class that is hard to find in that segment at the price point.
 
The problems with the Montego and Five Hundred did NOT stem from the stupid name... the vehicles just needed MORE. The chief complaint I heard about those two cars from just about ANYONE who ever owned or drove one, was that the power and CVT transmission was absolutely ABYSMAL. Ford did the RIGHT thing (albeit very late in the game) by developing the 3.5L V6 that will be going into this car from now forward. Ford also did the right thing by basing the Five Hundred and Montego on the spectacular S80 platform.
 
This one of the few cases where cross-engineering between brands worked well, and especially in the area of safety.
 
If they had put the right powerplant in this car to begin with (as is usually the case with the domestics), then history may have played out very differently for this car. Changing the name to TAURUS on a CEO's whim?... A good way to make it the laughing stock of the mid-size category.

Couldn't they come up with a more creative name then ford taurus x? THE IS SO LAME!! I hope all get the volvo s80's optional v8 as an option. THAT WOULD BE SWEET!!
 
But the name, "taurus x" has to go!!

the fivehundred does have the taurus's bubbly-ness of the late 1990s and the style of the early 2000s....

Somehow, I don't think a 'name change' is going to help......

I thought Ford would kill off the Freestyle (aka Taurus X....terrible name by the way) because then they would have 3 crossover vehicles in its lineup. The Edge, Taurus X, and the Fairlane will all probably steal sales from each other. And what were they thinking when they named it the Taurus X? Do they realize how much confusion this will create among the public?

What the hell is wrong with Ford? Seriously, changing the name of the car is not going to help them sell one more car. People buy the car, not the name.
 
If they want to sell more 500's or Freestyle's they need to make it a better car, period. That plus the Taurus name doesn't exactly have a happy place with most consumers these days.
 
Same with the Focus, Escape, Explorer, etc. Changing the headlights and bumpers and making it an SE74X instead of an SEL is not going to make their vehicles competitive with the actually new Toyota, Honda, Nissan, Hyundai, and even GM vehicles.

naming it the the Taurus X is the same thing as GM tried when it named it's long gone minivan the Lumina APV.... and you see how well that one did.

Relax, folks, these cars all get the new 3.5l V6. That should make them a lot more interesting.
 
Plus, a lot of blue hairs want to trade their Sable for another one, and if they test drive this they'll probably buy it.
 
I don't see how this will hurt.