Straightline - Porsche, as we know it, may not exist in 10 years

Porsche, as we know it, may not exist in 10 years

Not only not exist as we know it, but maybe not exist at all if the proposed European CO2 rules go into effect, so says Porsche management.

The proposed CO2 reductions would require Porsche to achieve a 40 percent cut in its fleetwide average, now 242 grams per kilometer (85 pounds per 100 miles) by the beginning of 2015. The German car maker would be subject to fines of $149 for every gram over the limit.

That means that the Cayenne S would be slapped with a $15,211 fine after 2014. So in reality that would likely mean that there would be no more Cayennes, no Panamera, or perhaps even no more Porsches. Maybe there would be hybrid Porsches, but there would be no more Porsches as we now know and love.

Here's Green Car Advisor's take: Porsche Says It Won't Survive European CO2 Rules

Posted by Bob Mar 19, 2008 4:00 am

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Categories: Porsche | Green Tech | Trends | Sports Cars | SUVs

Comments

jepontiac - Mar 19, 2008 5:09 am (#1 Total: 8)

What Porsche doesn't think it customers will pay more for already absurdly priced autos. The fact is people will buy porsches regardless of price. They will be fine. However I think VW no longer stands a chance. What does a boutique maker of high end sportscars know about running a huge company that strives to provide basic transportation to millions. They are in over their heads there.

ateixeira - Mar 19, 2008 6:21 am (#2 Total: 8)

Recife, PE, Brazil

If they buy and merge VW into their fold, they can meet the numbers. Sales volumes are tiny. They can sell a bunch of Golfs to offset this.

Auto execs always cry that they can't meet emissions and fuel economy standards - yet they always do. Always.

texases - Mar 19, 2008 6:50 am (#3 Total: 8)

No more Cayenne? No Panamera? Good riddence! Those are NOT the Porsches I "know and love".

auditt311 - Mar 19, 2008 7:41 am (#4 Total: 8)

ark6 - Mar 19, 2008 8:28 am (#5 Total: 8)

That $28k profit margin that you just quoted is off, a spokesperson of Porsche said that a transaction that didn't come from car sales was included in the calculation of that number. That said, Porsche still makes quite a bit of change per car sold.

drwales - Mar 19, 2008 8:30 am (#6 Total: 8)

ATeixeira is right. Indeed, this may be the PRIMARY reason why Porsche is trying to buy VW.

He is also right in his second comment about whinging.

blueguydotcom - Mar 19, 2008 12:05 pm (#7 Total: 8)

San Diego CA

Hogwash. It's another manufacturer crying that the sky is falling.

desmolicious - Mar 19, 2008 1:27 pm (#8 Total: 8)

So, what about Ferrari then? They too gonna be gone in 10 years?...