Ferrari "Display": 2008 New York Auto Show

Bueller? Bueller? Bueller? Bueller?

Ferrari has taken a decidedly low-key approach to its stand at the New York auto show. Those things sell themselves anyway, right? But come on. You couldn't even hang a sign? Or maybe set up an espresso machine for needy journalists? This is more extreme than Aston Martin's unmanned rocks-and-murals display at the Detroit auto show a couple years ago. -- Daniel Pund, Senior Editor, Detroit

UPDATE: The fine folks at Ferrari dropped us a line yesterday disavowing all credit/blame for the sad display pictured above. "The Ferrari vehicle displayed at the show is not part of the Ferrari Marketing fleet, nor was Ferrari informed that such vehicle would be displayed at the auto show," wrote a staffer. The staffer notes that Ferrari is not officially taking part in the 2008 New York show. Maybe the organizers of the show couldn't stomach not having a Ferrari there.

Tell you what, guys: In the name of reconciliation and peace among the car-loving peoples of this world, we, Inside Line, will rescue this F430 from its little unmarked cubby-hole and add it to our fleet as a foil for our 308. That's just the kind of stand-up guys (and girls) we are. 

 

Posted by Daniel Mar 19, 2008 1:36 pm

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Categories: Ferrari | New York Auto Show


Comments

billt9 - Mar 19, 2008 8:56 pm (#1 Total: 1)  

 
 
I bet the walls have Ferrari writing that can only be seen by pre-selected customers who received exclusive Ferrari glasses that can see the writing in special ink.
Ferrari display, secret agent style.






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