2009 KIA Borrego On Sale As New KIA Marketing VP Starts

The 2009 Kia Borrego has already started arriving in showrooms and this week Kia Motors America announced the hiring of a new Vice President of Marketing - Michael Sprague - who will help sell them. After a six month search to replace Ian Beavis who was ousted with CEO Len Hunt in February, Sprague, like Beavis, comes to Kia from Lincoln Mercury where he was group marketing manager. Sprague officially starts at the Irvine headquarters on August 11th.

During 12 years at Ford, Sprague was also Ford's Corporate Brand Strategy Manager and Cross Brand Product Marketing Manager and before that General Manager of Global Brand Marketing at Mazda Motor Corporation, Japan. His other Ford positions were: Advanced Product Strategy Manager, Mercury Cougar Brand Manager, Regional Marketing Manager for Lincoln Mercury, District Sales Manager at Lincoln Mercury and Cross Vehicle Line Manager - Export Operations at Ford.

The Borrego, which trades on the Car Stock Exchange, starts at $26,245 and comes in 7 trim levels with two engines choices: a 276 horsepower 3.8 liter V6 and a 337 horsepower 4.6 liter V8.

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• Posted by: Richard Saxton August 1, 2008, 4:00 AM
• Categories: Auto Executives