The all-new 2009 Chevrolet Traverse crossover will be in showrooms this month after production started Friday in General Motors' Spring Hill Tennessee factory which underwent a 12-month retooling with an investment topping $600 million to prepare for the Traverse.
The $600 million investment included a 500,000 square foot addition to the plant paint shop for a state-of-the art e-coat phosphate primer system, a complete clearing and rebuilding of the facility's 1.2 million square foot general assembly area and refurbishment and installation of 623 new robots in the 850,000 square foot, state-of-the-art body shop, that perform 3,826 weld spots on each Traverse.
R&B superstar Mary J. Blige gets behind the wheel of the Traverse for a series of national TV, magazine and online ads that started yesterday and continues through December. Targeting African American viewers and female-oriented programming, the TV spots are running on Black Entertainment Television and BET J, TBS, MTV and VH1 Soul and VH1 Hip-Hop Honors.
The Traverse trades on the Car Stock Exchange. Pricing for front-wheel-drive Traverse models, including the destination freight charge, begins at $28,990 for LS; $31,545 for LT and $39,810 for the top-of-the-line LTZ. All-wheel-drive models begin at $30,990 for LS; $33,545 for LT and $41,810 for LTZ.
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