The all-new 2010 Hyundai Genesis Coupe national advertising campaign will debut on Sunday's Super Bowl with Smashing Pumpkins providing a rock soundtrack for a 30 second spot airing immediately before the kick off. Hyundai has a total of five 30-second spots - three during NBC's "Kick-Off Show" and two in-game spots during the Super Bowl broadcast. San Francisco-based creative agency Goodby, Silverstein & Partners developed the five new Hyundai ads for Super Bowl Sunday.
Genesis Coupe follows the recently named "2009 North American Car of the Year" Genesis sedan, sharing its rear-wheel drive architecture and independent rear suspension and offering a 30-mpg, 210 horsepower 2.0-liter model with a low-pressure intercooled four-cylinder turbocharged engine and a 306 horsepower 3.8-liter V6 Track model with Brembo brakes.
Audi is back in the Super Bowl joining the Cardinals and Steelers with a commercial that is a high-speed journey through luxury automobiles in American history. Actor Jason Statham makes his Super Bowl debut rushing from decade to decade to avoid capture, trying to find a vehicle to aid his getaway. He finds the supercharged, redesigned Audi A6 mid-sized luxury sedan. San Francisco-based Venables Bell & Partners, created the ad, which was shot on-location in Los Angeles.
Bridgestone Tire is back for its second year on advertising's biggest stage with two new commercials and as the title sponsor of the Bridgestone Super Bowl XLIII Halftime Show featuring Bruce Springsteen and the E Street Band during the NBC telecast of Super Bowl XLIII from Tampa Bay.
Look for "Taters" at the end of the first quarter and see Mr. and Mrs. Potato Head, two Hasbro characters, on a mountain road take an unexpected turn. The second Bridgestone spot, "Hot Item," will air in the third quarter and takes viewers to Titan, Saturn's largest moon where the ultimate space vehicle roams around equipped with high-performance Bridgestone tires.
No U.S. automaker is spending the $2 million to $3 million per Super Bowl commercial but at last check there were still two for sale.
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