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Honda's Dick Colliver Steps Aside, Mendel Steps In

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We've been expecting this for awhile and I had a hunch it was getting closer after watching Dick Colliver's AIADA speech in New Orleans which seemed to have more passion and more career recap than usual. It was his farewell as American Honda's top executive. Colliver joined Honda in 1993 after Mazda abandoned the launch of their Amati luxury car division that he was spearheading. Colliver will become a senior adviser to Honda.

Stepping up to the plate to replace Colliver in these trying economic times is another Mazda alum, John Mendel who joined Honda five years ago and moves from executive vice president of auto operations to EVP of auto sales.

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