The all-new 2010 Mercedes-Benz E-Class sedan and coupe go on sale today with Mercedes-Benz biggest marketing launch in recent years. The new E350 is powered by a 268 horsepower 3.5-liter V6 and starts at $48,600 and the E550 has a 382 horsepower 5.5-liter V8 starting at $56,300.
In the first broadcast spot called "What It's Made Of" (:30), the new E-Class sedan revisits its predecessors from generations past while the voiceover describes how that heritage of innovation -- which includes more than 50,000 crash tests and 889 safety patents and a world record for longevity and endurance -sets the stage for "one of the most technologically advanced automobiles on the planet."
The ninth generation E-Class campaign launches today around the theme "Everything We Know, Everything We Are: This is Mercedes-Benz." A six-week television commerical flight, including early morning news, primetime, MLB, PGA and cable programming which runs through July. A second wave starts again in September and October on primetime premieres and into the start of the NFL and college football seasons.
The second spot entitled "Ignite" (:30), narrows the theme of how the past steers to segment-leading innovation with a specific emphasis on safety. The ad focuses on a new suite of safety technology featured in the new E-Class -- a combination not found anywhere else in the marketplace -- including Attention Assist, Lane Departure Assist, Distronic Plus, Blind Spot Monitoring, Intelligent Night View and nine airbags.
A third ad, called "Museum" (:30), intersperses scenes of families viewing generations of classic automobiles at the Mercedes-Benz museum in Stuttgart with shots of the new E-Class coupe on an exhilarating scenic drive, which ultimately ends with the coupe bursting through the glass wall of the museum to take its place beside its legendary predecessors.
There are also three 15-second spots which specifically discuss the safety technology of Attention Assist, Lane-Keeping Assist and Distronic Plus. These are designed to run at the beginning and end of pods and allow flexibility within special programming opportunities.
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