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August 1, 2008

2009 KIA Borrego On Sale As New KIA Marketing VP Starts


Kia Borrego512.jpg The 2009 Kia Borrego has already started arriving in showrooms and this week Kia Motors America announced the hiring of a new Vice President of Marketing - Michael Sprague - who will help sell them. After a six month search to replace Ian Beavis who was ousted with CEO Len Hunt in February, Sprague, like Beavis, comes to Kia from Lincoln Mercury where he was group marketing manager. Sprague officially starts at the Irvine headquarters on August 11th.

During 12 years at Ford, Sprague was also Ford's Corporate Brand Strategy Manager and Cross Brand Product Marketing Manager and before that General Manager of Global Brand Marketing at Mazda Motor Corporation, Japan. His other Ford positions were: Advanced Product Strategy Manager, Mercury Cougar Brand Manager, Regional Marketing Manager for Lincoln Mercury, District Sales Manager at Lincoln Mercury and Cross Vehicle Line Manager - Export Operations at Ford.

The Borrego, which trades on the Car Stock Exchange, starts at $26,245 and comes in 7 trim levels with two engines choices: a 276 horsepower 3.8 liter V6 and a 337 horsepower 4.6 liter V8.

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July 21, 2008

Where Are Ex-Korean Auto Execs Hunt and Wilhite Now?

len.hunt.121.jpgLen Hunt who was ousted from Kia Motors America in February, just two months after being promoted from COO to CEO, recently landed with Gallup Consulting. Hunt departed Kia on the eve of NADA apparently over a Kia TV commercial that led to a "who's the boss?" debate with Byung Mo Ahn just five days after Ahn took the newly created position of chairman and group CEO of Kia Motors America and Kia Motors Manufacturing Georgia.

Hunt, a veteran auto industry executive who has worked with Jaguar, Audi, Volkswagen and Kia has joined Gallup in as a Partner based in Irvine, California and will be responsible for managing existing client relationships as well as developing new relationships in the automotive and non-automotive fields.

steve_wilhite.jpgSteve Wilhite resigned as Hyundai Motor America's chief operating officer in September 2007 apparently over not achieving  almost unrealistic sales targets. Many thought Wilhite would wind up back at Ford as marketing chief, a job that Toyota's Jim Farley got a few weeks later in the Fall of '07. Wilhite instead takes the newly created position of President at Jumpstart Automotive Media, an automotive publisher rep firm, wholly-owned by Hachette Filipacchi Media U.S. Wilhite, a veteran auto marketer who has worked with Volkswagen, Nissan and Hyundai, is in San Francisco nearby his alma maters Berkeley and Stanford. Wilhite replaced Bob Cosmai at Hyundai, who left in January 2006, apparently as an executive ego clash casualty.

As of now, it looks like neither Hyundai nor Kia have replaced Wilhite or Hunt.

Written by CSX Contributor Richard Saxton.

July 18, 2008

John Middlebrook Retires After 49 Years at GM

mejohn275.jpgJohn Middlebrook, General Motors global sales and marketing chief officially retired on July 1st after 49 years with GM and on July 15, the same day as the company announced a $15 billion dollar cost saving plan, Middlebrook celebrated his departure with about two hundred people paying tribute to their friend. I was honored to be one of them.

Among the half dozen people who recounted John's career at the GM Heritage Center in Detroit was Chairman and CEO Rick Wagoner who reminded us that "gas was 31 cents a gallon in 1959 when Middlebrook started." Wagoner said that Middlebrook "knows more about marketing than anyone I've ever met" calling him a man with passion with the ability to relate to people and built a network of admirers around the world while knitting together GM's Global Marketing team.

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June 9, 2008

American Honda Rotation Puts Conrad Atop Acura

Jeff Conrad has swapped jobs with Steve Center becoming Vice President of the Acura Division. Conrad joined Honda in 1982 as a district sales manager and has held positions including Mid-Atlantic zone sales manager, Acura national sales manager from 1987 to 1993 and the western region manager from 1993 to 1994. In December of 1994, Conrad was promoted to assistant vice president of National Marketing and then to assistant vice president of Dealer Relations in 1999.

Steve Center moves to Conrad's last assignment of vice president, Advertising and Public Relations of the Automobile Operations Division for American Honda...

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April 16, 2008

General Motors Adds Mark McNabb To Its Marketing Punch

Seven of the 36 vehicles that trade on the Car Stock Exchange are from General Motors so its significant to sales that GM is aligning its U.S. marketing and field operations into four retail channels with three GM veterans and one new addition in charge, effective June 1:
Ed Peper, 46, is appointed North America Vice President, Chevrolet Channel.
- Susan Docherty, 45, is appointed North America Vice President, Buick-Pontiac-GMC Channel.
- Mark McNabb, 47, is appointed North America Vice President, Premium Channel - Cadillac, Hummer & Saab...

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March 13, 2008

Nissan's Revolving Door: McNabb Out, Carolin In

It's been almost two years since Nissan North America moved its headquarters from Gardena, California, to Nashville, Tennessee. Word is that maybe 400 of the nearly 1,300 employees elected to leave Southern California in June 2006 and many of those have resigned since. Nissan lost about a dozen of its top executives on the headquarter re-location, including its then-chief of sales and marketing, Jed Connelly, who chose to retire in July 2006. Brad Bradshaw took over Connelly's spot and a year later left...

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March 11, 2008

Volvo North America Moves President and HQ

By the end of the year Volvo Cars of North America will relocate its headquarters from Irvine, California, back to Rockleigh, New Jersey, where it currently has its customer care, parts and service operations.  Volvo's U.S. headquarters opened in 1956 in Newark, New Jersey, then moved to Englewood Cliffs before settling in Rockleigh in 1964.

Doug Speck, a 25-year Ford Motor Company veteran, will become president and CEO replacing Anne Belec effective immediately. The 48 year old Speck joined VCNA in July 2006 and was named executive vice president of Sales and Marketing in March 2007...

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February 12, 2008

Len Hunt is Out As Kia Motors America President & CEO

The buzz at NADA parties in San Francisco on Saturday Feb. 9th was that Len Hunt was out at Kia Motors America (KMA) after just over two years as the highest ranking non-Korean executive at the automaker and just 3 months after being elevated to President and CEO of KMA. Not a huge surprise because the Korean car companies have been a revolving door for U.S. executives over the past few years...

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January 26, 2008

smart Move By Penske



smart fortwo,
made by Mercedes-Benz Cars in France, measures 8.8-feet long by 5.1-feet wide and averages 33 miles per gallon in city traffic and 41 on the highway. 30,000 U.S. buyers put their names on the smart list to take delivery starting in mid-January. Smart USA, a wholly owned subsidiary of Penske Automotive Group Inc...</sp

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December 27, 2007

Hyundai Motor America Has New Korean President/CEO

Hyundai Motor America announced that Jong Eun Kim has been named President and Chief Executive Officer of the Southern California-headquartered company.

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