Tesla's Wild Ride Makes for One Wild Read in Current Issue of Fortune Magazine
So you think it would be a blast to make sports cars, especially sexy roadsters that can go zero to sixty in under four seconds and do it with the stealthy silence of a cat on the prowl.
That was supposed to be a question, but it's hard not to like the sound of that sentence, particularly the sub-4-secs 0-60 part. Ah, how purrfectly sweet that life must be.
A piece in Fortune will snap you outta that daydream in a gnat's heartbeat. It's on the making of Tesla Motors' Roadster and here's a taste of what you can expect:
[Founder Martin] Eberhard had cut a deal with Lotus for production of the Roadsters that included penalties if production didn't begin on schedule. It didn't. In October, Lotus hit Tesla with a bill for $4 million. That was just the start of the company's cash-flow problems. "We had bought 80% of the parts for hundreds of cars, but since we didn't have the remaining 20% of the parts (including a working transmission), we couldn't ship [the cars] and get paid for it," said [CEO Elon] Musk.
There's maybe 5,000 juicy words in all and the way they're arranged will leave your slack-jawed, drooling and sweaty.
Don't like looong stories? More a visual type? Then take a click at these Roadster picks. And dream on.
- Posted by
- Scott Doggett July 10, 2008, 9:38 PM
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- Emissions, Fuel Economy, Opinion, Plug-ins and Electric, Profiles, Tesla
Fact Correction #1. Elon Musk is Chairman of the Board of Tesla Motors. He has never been CEO, although he's certainly acted like it.