First New-Generation Global Ford Fiesta Rolls Off German Production Line

Mass production of the new Ford Fiesta -- the first of a generation of new global fuel-efficient cars from the American automaker -- started at the company's Cologne plant in Germany today.

The all-new model was developed by the European arm of Ford's global product development team to meet the increasing fuel-economy demands of customers worldwide.

The Fiesta is also the blueprint for future Ford global product development, bringing together Europe, the Americas and Asia. The new Fiesta will be tailored for each region and go on sale progressively between now and 2010, starting now with Europe, Ford said in a statement.

Other production facilities for new Fiesta will be located in Valencia, Spain, Nanjing, China, Rayong, Thailand, and Cuautitlán, Mexico. They will begin to produce the car for their respective regions from late 2008 through early 2010. Those made in Mexico will supply North America, with availability in 2010.

More than 12 million Fiesta have been sold worldwide since the very first Fiesta was launched in 1976.

Posted by

Scott Doggett August 14, 2008, 12:04 PM

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Emissions, Ford, Fuel Economy

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