"Detroit Auto Show Forecast: Gloomy, But With Flurries of Green " Green Car Advisor

Detroit Auto Show Forecast: Gloomy, But With Flurries of Green

(Note: Article updated after initial posting to include Lexus hybrid)

The upcoming North American International Auto Show in snowy Detroit - media preview days begin Sunday and the show opens to the public on Jan. 17 - is likely to be a pretty glum affair, what with the auto industry imploding and the prospect of many people really being interested in buying a new car right now ranking right up there with being interested in having wisdom teeth pulled sans anesthesia.

But carmakers are trying, and what most are trying hardest with is fuel efficiency and alternatives to the thirsty, greenhouse-gas spewing cars and trucks of the past.

Oh, there will be speedsters and factory-built hot rods on display at the show - Ford Motor Co., for example, will unveil the 540-horsepower 2010 Shelby GT500 Mustang and Audi will be showing a 525-horsepower, V10-version of its exotic R8 sports car.

But most attention will be focused on advanced technology cars such as the 2010 Prius hybrid (right) and the battery-electric city car concept that Toyota will show, Honda's Prius-fighting 2009 Insight hybrid and concepts such as the all-electric, plug-in hybrid and fuel -cell electric trio, collectively called Concept Zero, that Mercedes-Benz will unveil.

Beyond the cars, the show's media preview will spotlight industry executives who will be delivering news about their companies' green futures.

Most notably, Toyota is expected to outline its hybrid and electric-vehicle strategies for the next few years and Ford is expected to discuss its plans for a stable of future EVs, starting with a commercial truck it plans to launch in 2010.

Green Car Advsior, along with Edmunds Auto Observer, Edmunds Inside Line and Edmunds.com, will be covering the show 's media days and bringing you timely reports, but we thought we'd also offer a preview today of the major green vehicles that will be displayed and discussed.

Green Preview

So, by manufacturer, here they are:

Audi
Volkswagen's upscale stablemate is expected to announce plans for its upcoming U.S. diesel lineup. So far, the company has said it will launch a 3-liter diesel version of its Q7 SUV (right) later this year and has broached the possibility of a diesel A4. We'll know more after Audi's Sunday afternoon press conference.

BMW
The pride of Bavaria will discuss the X5 and 3-Series diesels it plans to bring to the U.S., perhaps supplying us with some performance and fuel economy numbers as well as a marketing time-line.

Chevrolet
Nothing big here, unless the General decides to announce the upcoming Volt plug-in hybrid's pricing and/or the battery suppliers.

The Chevy vehicle that gets officially introduced at the show is the redesigned 2010 Equinox crossover (right), which will come with a new six-speed automatic and a fuel-efficient, direct-injection four-banger expected to deliver 182 horsepower (almost as much as the '08 model's base V6) and highway fuel economy of 30 miles per gallon.

Chrysler
The company has three brands that it has tied together for car show purposes with a trio of concept electric vehicles.

Chrysler EV trio - 300.JPG Those to be displayed in Detroit are further refined versions of the Chrysler-Dodge-Jeep EVs originally unveiled last September and first shown publicly at the Los Angeles International Auto Show in November.

By brand, they are the Chrysler EV, an extended-range electric version of the town and Country minivan; the Jeep EV, a gas-electric Wrangler; and the Dodge EV, a Lotus-based, bumblebee-striped battery-electric sports car that would look great in the garage next to an electric Tesla Roadster.

Chrysler has said that it will bring one of the cars to market in 2010, but hasn't said which or in what kind of numbers. Maybe that's what we'll hear at the show.

Fisker
The nascent plug-in-hybrid company headed by, and named for, noted auto designer Henrik Fisker (BMW, Aston Martin, Fisker Coachbuild), will show the production version of it first proposed vehicle, the Fisker Karma sports sedan (right) that it unveiled to great interest at last year's Detroit show. Fisker also will unveil a new version - a convertible, we suspect - caled the Karma S.

Like the Chevy Volt, the Karma uses an on-board internal combustion engine to generate power to keep its electric motors turning the wheels.

Ford
We expect a discussion of the company's electric vehicle strategy, perhaps with a teaser glimpse or two of potential future offerings and a look at the commercial truck the company has said it will launch in 2010.

Honda
The news here will be the unveiling of the production version 2009 Insight hybrid (right), a sub $20,000, five-seater Honda hopes will finally, finally, pump its hybrid sales up into Prius territory.

We're expected to hear a lot of technical detail and, perhaps, even a firmer price for the car, which looks in pictures a bit like the Prius it's designed to battle.

Lexus
Toyota's luxury unit will reveal its first stand-alone hybrid model, a small car that is based off the upcoming 2010 Prius.

Although it is not unusual - its pretty common, even - for photos of new models to leak out before their official unveiling, the best we've been able to come up with for the new Lexus hybrid is this rendering (left) published in a Japanese auto magazine a few months ago.

Mercedes-Benz
The covers will come off a trio of EV concepts from Daimler's luxe brand. All use the same swoopy, sport wagon-ish body (below right) - a design that also shows where Mercedes is heading with the compact B-Class replacement due in 2010 and, perhaps, headed for the U.S.

The so-called Concept Zero family consists of the E-Cell, a battery-electric with a range of about 60 miles; the E-Cell Plus, a plug-in hybrid that uses a 3-cylinder gas engine-generator to extend the range of its batteries when the initial charge is depleted (think Chevy Volt), and the F-Cell, which uses a hydrogen fuel-cell to produce electricity on-board by combining hydrogen and oxygen in the fuel-cell stack. Range is about 125 miles. Mercedes says the E-Cell Plus can go almost 400 miles on an overnight battery charge and a tank of gas.

Toyota
The company whose name has become synonymous with 'hybrid" is introducing the redesigned 2010 Prius at the show, but photos of the car leaked out weeks ago and you've got to believe that anyone who's interested has already seen it. What will be news, of course, are the specifications and performance numbers.

The other biggie on the product front from Toyota will be the unveiling of a concept electric vehicle, probably called the FT-EV if the company's previous auto show naming practices prevail (that would stand for "future technology-electric vehicle").

The car, believed to be built on a current Toyota subcompact chassis, is the company's effort to give us a look at what a Toyota-built battery-electric EV for short-range urban driving might look like if the company does, as it has said it would, put an EV into its retail fleet in 2012.

Not The End

And, of course - Detroit being Detroit - there likely will be a surprise or two. So consider this list a starter, not a definitive catalog.

China's BYD, for instance, will be there with the plug-in-hybrid (left) it launched in its home market a few weeks ago, beating the big boys like GM and Toyota to the punch by a matter of, oh, a year or two. Who knows what the company - whose name is an acronym for Build Your Dreams and whose future is being backed by investment whiz Warren Buffett - will do next? We might find out as the Detroit show rolls along.