Fisker Hires Former Maserati North America CEO for Top Global Marketing Post

The former head of Maserati North America has signed on with plug-in hybrid developer Fisker Automotive .

Marti Eulberg, a former Volvo, Jaguar and BMW executive who took over as CEO  of Maserati NA last year and resigned in April after less than a year on the job, will be Fisker's vice president for global sales and marketing.

Her hiring underscores Fisker's marketing message for its Karma extended-range hybrid sedan and convertible models: The Fisker Karma is a car for the well-to-do, and the European., Asian and Middle Eastern markets will be as important - possibly more so - than the U.S.

Eulberg's "experience as  an international leader is why she will add tremendous value to our operation," said Henrik Fisker, co-founder and chief executive of the eponymous Fisker Automotive.

Fisker plans to begin building the $87,900 (base) plug-in Karma this winter, with deliveries to customers scheduled for the spring of 2010.

The company plans a second, more-accessible plug-in hybrid model, in the $45,000-$60,000 range, to follow the Karma.

Posted by

John O'Dell August 7, 2009, 4:31 PM

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Fisker, Hybrid, Maserati, Plug-ins and Electric

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