GM Hopes To Spice Up Ho Hum Hummer H3 Sales With Gas-Ethanol Flex Engine
While waiting for final government approval of its sale of the ailing Hummer brand to China's Sichuan Tengzhong Heavy Industrial Machinery Corp., GM is hoping to give it a sales boost with the introduction next month of a flex-fuel engine for the 2010 H3 and H3T models.
Adding E85 (ethanol) capability is part of the GM calls the brand's "evolution to offer responsible ... more efficient" models that don't sacrifice any of the big trucks' all-terrain capabilities.
The 5.3-liter, 300 horsepower flex fuel V8 is a new engine that, GM says, will be a standard offering across the entire 2010 Hummer Alpha series performance lineup.
GM no longer lists Hummer as one of its models - anticipating completion of the brand's sale early next year - but a slightly higher horsepower version of the same engine in the Chevrolet Tahoe is rated at 14 MPG in the city and 19 MPG on the highway - 16 MPG combined - using gasoline. You can figure a 25 percent drop in fuel economy - but lower CO2 emissions - when using E85.
The larger H2 Hummers got their flex-fuel engines with the '09 model launch and fuel economy for the 6.2-liter V8 got a combined city-highway rating of 14 MPG on gasoline, dropping to 10 MPG on E85.
We're not sure the new H3 powerplant will help that much - if Hummer's got a good market anywhere in this country it's Southern California, and there are only 10 ethanol stations in the entire region.
With sales down more than 60 percent this year after falling 50 percent last year and 20 percent the year before that, adding a biofuel-capable, high-performance engine to the Hummer H3 lineup is sort of like trying to patch the Titanic's hull with bandages from the infirmary.
Oh, wait - there also are three new exterior colors for 2010. That ought to help.
- Posted by
- John O'Dell November 6, 2009, 9:36 AM
- Permalink
- Categories:
- Biofuels, Ethanol, Flex-Fuel, General Motors, Hummer
- Technorati Tags:
- Biofuel, E85, Ethanol, Flex Fuel, GM, Hummer, Hummer Flex Fuel Engine
Nice analogy.