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2007 Mazda CX-7: Last Ride before Final NACTOY Vote

Mazda was good enough to get me a Mazda CX-7 right before the final deadline (January 2nd) for the North American Car and Truck of the Year voting. I've just completed my NACTOY vote and sent in the ballot, but the winners won't be announced until January 7th at the Detroit Show. Each juror was given 10 points to distribute among the three car finalists (Fit, Aura, Camry) and three truck Finalists (Silverado, Edge, CX-7).

I'm not going to share my point distribution until after the winners are announced, but I will say the CX-7 is an excellent example of where the market for people movers sits in the year 2007...

We basically went from station wagons in the 1950s through 1980s to Minivans from the '80s to mid '90s to SUVs from the mid 90's to a couple years ago. Now the Crossover era has arrived in force, and the CX-7 is a perfect example of why. In terms of looks, handling, ride quality and overall refinement it's as good or better than any of the previous people movers. Minivans still win in terms of pure functionality (larger cabins and easier entry/egress), but it takes a certain psychological stamina to drive a minivan in 2007. With minivan sales basically flatlined over the past few years it appears only the most self-actualized vehicle buyers can ride out the "minivan mom" stigma.

Oh well, at least the crossover movement promises both fun and reasonably-good functionality for everyone else.

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13 Comments
13 Comments

By volcomtrojan

on December 29, 2006
02:52 PM

It’s interesting to note that based on the rough chronology you gave (which I think is quite accurate), the length of these automotive trends seems to be shortening with each "next big thing" (i.e. the station wagon was a staple for about 30 years, the minivan for 15, and the SUV for 10). Who knows what’s next, or how soon it comes.
 
I find it interesting how crossovers have absolutely consumed every automaker in just a couple of years and how they’re putting all their money on the crossover category. GM cancels the Trailblazer/Envoy early, Ford absolutely needs the Edge to be the next Explorer (hope it is, not so sure though), and the Honda CR-V suddenly went from “rugged”-looking to a mini Lexus RX like a high school kid who can’t decide if he’s a jock or a gothic.
 
I have no doubt that this category will absolutely explode over the next few years as the automakers all talk up everything “car-like” about crossovers. I think a lot of the new designs are compelling – the GM Lambdas, the CX-7, etc., but I think that all automakers are guilty of dropping the ball in terms of making crossovers truly efficient vehicles – especially the smaller crossovers. We all know that many crossover buyers will be coming from SUVs. And all the marketing hype has the general public believing that crossovers HAVE to be much more fuel efficient than SUVs, since they’re so “car-like.” But almost every review of a new crossover I read has left me disappointed in terms of fuel efficiency. RDX? CX-7? X3? All cool crossovers, but welcome to the (expen$$$ive) world of premium fuel. The Edge’s fuel economy is disappointing, and I have a feeling that the Enclave/Acadia/Outlook’s will be as well.
 
I’m no tree-hugger, and I’m as thankful as the next guy that soccer moms and trophy wives can now traipse from Starbucks to Target in something smaller (and less deadly). But if you really want good fuel economy, buy a car. If you want a bad-ass SUV, buy a big SUV. To me, the small crossovers are a little pointless – not that much more space than a car, still not a sports car in terms of handling, and so-so fuel economy. Plus, I just don’t think I could take myself seriously behind the wheel of an X3 or RDX. But that's just me.
 
Sorry for the long-winded post, just my two cents. Maybe one day small crossovers will get so “car-like” they’ll morph back into cars again.

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By editor_karl

on December 29, 2006
05:51 PM

I can't argue with your main point volcom. In fact, in a second opinion a few years ago, while writing about the FX35, I basically said, "It doesn't handle as well as a G35, and it can't carry as much as a Nissan Pathfinder (or Xterra). And it's more expensive than either. At some point, isn't 'crossover' really just another word for 'compromise'?"

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By firstwagon

on December 29, 2006
06:41 PM

I think the CX-7 looks cool but I would rather see that kick butt motor in the lighter, cheaper and more practical Mazda5. Why can't we have practicality and fun?
 
I think the next generation of crossover will have sliding doors and be minivans in all but name :)

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By mirth

on December 29, 2006
08:36 PM

I think the way the OEM's need to go is to offer sliding doors as an option. That'll just about kill the minivan market, because now that's the main thing that differentiates them from the crossovers.

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By carlisimo

on December 30, 2006
03:23 AM

That's a good point Karl. But I don't think there's anything wrong with seeking compromise; some people will take one FX45 over owning both a 350Z and a Pathfinder. Garage space, insurance, feeling wasteful by owning two cars... there are lots of excuses.

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By navigator89

on December 30, 2006
04:01 PM

Sure hope you voted the way I would have: Silverado and Aura. Or even CX-7 and Aura. Just not the Camry or Fit...

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By chavis10

on January 2, 2007
08:41 AM

I must be the only member who does not see the hype of the CX-7. No dual zone A/C, no rear seat vents, one stage heated seats, no telescopic wheel, etc. I think the styling is atrocious and the fuel economy is simply horrible (on premium petrol). Weight is the common enemy to all SUVs whether they be cross-over or truck based. 5 passenger cross-overs are WORSE and more pointless than larger body on frame SUVs (Tahoe, Expedition, etc). They get bad fuel economy but cannot tow or go offroad so what's the point? I'd think it's safe to say that anyone who wanted a CX-7 would be perfectly happy with a Mazda6 wagon.
 
At least the 7 passenger CUVs provide more versatility than the 5 pass versions. Unless we're talking about the Pacifica, Freestyle upcoming Lambdas, etc CUVs are simply a waste of resources. It's really a shame people hate minivans and station wagons so much because they really serve their purpose and I'd drive one if I needed the utility (and I'm in my 20s).

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By heffling

on January 2, 2007
10:25 AM

Really, to me the Crossover should be a compromise. Many people need a vehicle that is practicle, but want a good daily driver that is affordable.
 
The giant SUVs of yesteryear certainly garnered alot of attention when driving on the road, but your average person couldn't afford the high dollar cost of the Expidition, nor the high gas cost of operating this vehicle.
 
The choice vehicle of such a target market then is a sedan such as the Camry. It's economical in both cost and maintainance, has a proven reliability, etc. But, it's not the eye catching toy they want. And they still have to call their buddy to bring his pickup over when they want to move a couch.
 
Reading Volcom's remarks above, I get the impression that he doesn't like the Mustang either, as it's a compromise between sports car exotics and a mainstream daily driver. And yet, it performs well in both driving and function, and delivers that sports car feel that your average American wants, but can't afford.
 
I certainly won't argue that CUVs couldn't use some refinement, but all cars can use some refinement. The CUV isn't a car. Compared to a car, it trades handling and milage for an increase in weight and storage. Compared to a SUV, it trades storage and weight for handling and milage.
 
My concern is that I feel automakers are overestimating the demand for CUVs and are flooding the market. Time will tell if I'm right...

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By jstandefer

on January 2, 2007
01:23 PM

A couple of months ago, we went in to buy a CX-7. We had three cars (2006 Miata GT, 2005 Tribute V6 s, and 2006 Mustang V6 SCS) and wanted to "compromise" the Tribute and Mustang into a single vehicle rather than pay the insurance and upkeep of two. After looking around, we felt a crossover would be the perfect compromise, and the CX-7 was our favorite.However, sitting next to the CX-7 we wanted (a AWD Sport model with the Technology package) was a Mazda5 with the newly available Grand Touring package. The more and more we looked at the Mazda5, the more we liked it. It had every available option you could get (leather, moonroof, navigation, xenon HIDs, Sirius, auto climate control, etc.) and yet was $5,825 cheaper than the CX-7. It got better fuel economy, used regular fuel, could seat six, had significantly more maximum cargo capacity (we brought a tape measure along, not trusting Mazda's specs), and had all kinds of cool little features. From a practicality standpoint, the Mazda5 completely trumped the CX-7. Sure, it didn't have AWD, but we weren't looking for that (a Sport CX-7 with the Technology Package is hard to come by, so we would take what we could get, and this was one on only two in Southern California).
We drove both vehicles back to back to back. Sure, the CX-7 had a little more power if you pushed it hard and got the turbo spooled up, but in normal driving, the Mazda5's lighter weight paired with practically the same engine sans turbo offered more low-end grunt and felt more refined. Handling is a no-brainer, with the lighter, lower Mazda5 easily outclassing the CX-7. The Mazda5 was quieter and rode a lot more comfortably. We also found the Mazda5's high-mounted pop-up navigation system to be much more usable than the CX-7's all-in-one navigation screen buried low (in comparison) in the dash. And who could argue with sliding doors? Sure, they have minivan-stigma, but they're so practical all vehicles should have them.
We also liked the Mazda5's wagon-meets-minivan look as much as we liked the CX-7's wagon-meets-SUV look. So, the Mazda5 had more passenger capacity, more cargo room, better fuel economy, better equipment, drove a lot better, and was much less expensive. Needless to say, we drove home in the Mazda5, and nearly two months later, we wouldn't have it any other way. We still get asked nearly everyday by inquisitive passersby about it when driving around. We love the car, and it was much less of a compromise than the CX-7. Space wagons like this offer so much more than these CUVs. It's an untapped market, and perhaps will be the next big thing after the CUV boom.

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By editor_karl

on January 2, 2007
02:17 PM

I've said for years that if you took all the SUV soccer moms out of their Expeditions and Tahoes and Sequoias and made them drive Odysseys or Caravans or Siennas for two weeks, and then said to them, "Okay, we're taking the minivan back and here are your SUV keys" somewhere between 50 and 75 percent of them would say, "Screw you, I'm keeping the minivan!"
 
Cool makes for a nice discussion, but functionality is an undeniable fact, and the Minivan nukes the SUV (or crossover) every time.

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By mirth

on January 2, 2007
06:59 PM

I know. My wife and I just bought a minivan and I never thought I'd be so geeked about a minivan. I can finally take my lawn mower to the shop. ;-)

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By civicguy3

on January 3, 2007
12:06 PM

We recently fit a full-size sofa into our Grand Caravan. Try doing that in a CX-7.

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By jerrywimer

on January 5, 2007
08:16 AM

I agree on the crossover vs. minivan vs. large SUV statements posted here for the most part. The issue I have is that the "people movers" are competing for "truck" of the year, instead of "car" of the year (uh, which is supposed to be primarily people mover and which primarily a utility-oriented hauling / towing vehicle anyway?). The classes need to be cleaned up much like the new EPA classifications for the 08+ ratings system.

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