I haven't seen the Transformers movie
yet, but I've seen several of the many trailers
flying about the Internet. In case you don't already know, the movie is basically a GM fest in the spirit of The Matrix
sequels and Live and Let Die
(yes, go back and view that 1973 Bond flick again and you'll know what I mean). I'm not picking on GM here, as Ford was just as guilty in Casino Royale (though the spread of divisions from Aston Martin to Mercury helped hide the effect). Of course it happens on T.V. too. The only non-Chrysler in The Beverly Hillbillies
was the hillbillies' ancient Ford. And do so many Desparate Housewives
really drive Nissans?
I guess for non-car-geeks the damage is minimal, but for someone like me the dominance of a single automaker in a given film or T.V. series has a hugely negative impact. I can't help but be distracted by Trinity's killer Ducati riding or Daniel Craig's suave saunter when every vehicle in the background has the same badge on it. It's like some warped Bizarro world where one company controls the entire automotive market (some would argue the future holds just that reality -- I'll let you can guess which badge every vehicle will wear...). Anyway, I'm looking forward to the movie, if only because my son can't stop talking about it and I want to get it out of his system. And because he's young enough to not immediately recognize the blatant product placement I'll try my best not to ruin it for him by calling it out.
By heffling
on May 18, 2007
06:25 AM
Karl,
Something you may be interested in is the Alternator's series of transformers. These are produced by Takara and Hasbro and are an excellent line of models with a high amount of articulations. Some examples can be seen at:
http://www.hasbro.com/transformers/default.cfm?page=Products/Catalog&keyword=alternators&viewall=yes
Heffling
And yes, I'm that much of a nerd.
By rick8365
on May 18, 2007
08:05 AM
I realize that focusing on or even just noticing this aspect of shows and movies may help to certify me as a car geek (I prefer enthusiast :-)) but I'm with you Karl. When I watch a show or movie I'm most interested in realism and believability and a constant barrage of the same brand of car is neither, and sometimes borders on irritating - an endless commercial. As good as "24" is....all the official vehicles are Fords and the bad guys all drive Toyotas - even the ones that are commandeered with the "I'm a federal agent" line are all magically Toyotas (there was a cameo by one Maserati this season). But, as you noted, it has been going on forever and probably isn't going to go away. One current show that comes to mind that doesn't seem to follow this pattern is "Prison Break" - a wide and varied selection of cars and trucks – new and old. Hmmm.......ironically it's a show that seems fairly believable and I really enjoy watching. Although, among a few other things, the brother's hair never seems to grow despite all that time on the run - and I don't see them toting around a pair of clippers :-).
You can imagine my wife probably really enjoys watching the tube with me as I feel compelled to verbalize all these random thoughts and observations. I hope you enjoy the movie/time with your son anyway.
By carlisimo
on May 18, 2007
08:55 AM
Ever since I was little, I've had a hard time waking up early, but on Saturday mornings I'd be up early enough to bother my parents because Transformers was on. Had a few toys (which I remember being much more solid than the new ones).
But the movie doesn't remind me of the show at all; I don't think I care enough to go watch it. It's a big excuse to put a Mustang vs. Camaro battle on-screen and making Bumblebee the Camaro just makes it look even more forced.
On the other hand, it's a good move by GM to make the Camaro seem nice and friendly; I think it died last time because it had such a limited audience compared to the Mustang.
By editor_karl
on May 18, 2007
09:56 AM
"You can imagine my wife probably really enjoys watching the tube with me as I feel compelled to verbalize all these random thoughts and observations."
Right there with you Rick. The wife has become an expert on cars in general, and TV/movie cars in particular -- and she's not very happy about it!
By rick8365
on May 18, 2007
10:33 AM
That’s funny Karl…..I’ll add another parallel item that comes to mind which often isn’t met with “as much” patience from my wife - the long standing habit of mine to lower one or both car windows when the opportunity arises to take in the melodious exhaust note of any number of cars that meet the proper criteria. Her level of patience seems to be tied directly to the mercury level – north of 90 or south of 30 seem to be especially problematic.
At least you make your living in the auto industry!
BTW - I enjoyed your piece about the Hot Wheels Sizzlers – I have fond and vivid memories of playing with mine (just a few years ago).
By 7driver
on May 18, 2007
10:53 AM
Just a minor clarification/nit: Live and Let Die was an AMC-fest. However, I think Ford has the longest history with Bond starting with the Mustangs in Goldfinger, Thunderball and Diamonds are Forever.
And yes, I'm a geek :-)
By brett8210
on May 18, 2007
11:07 AM
"Live and Let Die was an AMC-fest."
Yeah remember the jumping hornet (pathetic) or even worse the flying Javelin.
By rick8365
on May 18, 2007
11:18 AM
Live and Let Die…..simultaneous historical high and low points…..High for AMC, Low for Bond - pathetic is right.
By jriz
on May 18, 2007
11:25 AM
As Edmunds' resident James Bond expert, I must jump in and correct these egregious errors. First, "The Man With the Golden Gun" featured AMC vehicles, not "Live and Let Die." In 1974's "Golden Gun" Bond steals an AMC Hornet from a dealership in Thailand to pursue the villain who was driving a gold AMC Matador (not a Javelin). That's the car that escapes by flying away.
There was a reason for AMC's presence in "Golden Gun," though. The barrel-roll stunt brett8210 mentioned was performed by a stunt driver who had been doing this stunt in shows across the country using an AMC Hornet. To properly and safely recreate the stunt, he needed the same car.
7 Driver was correct about Mustangs being in those films. Ford vehicles also appeared in "On Her Majesty's Secret Service" (Tracy Bond's Mercury Cougar), "A View to a Kill" (an unfortunate Ford LTD), "Die Another Day" (Thunderbird, AM Vanquish, Jag XKR) and "Casino Royale" (AM DBS, Ford Mondeo, Jag XJ and a whole parking lot). These were cars Bond drove or were prominantly featured, not necessarily the "Bond Car." Bond Cars included Lotus cars in two films, BMWs in three and Aston Martins (pre and post Ford) in 8.
By rick8365
on May 18, 2007
11:39 AM
I sit corrected - well done jriz!
By 1487
on May 18, 2007
11:41 AM
I hardly think "Live and Let Die" was a lowpoint in the Bond franchise. That was Roger Moore's debut and one of the better Bond movies he made.
I love car product placement in movies, it makes them more interesting. 24 is famous for auto placement. It used to be Ford but now its Ford and Toyota. Something seems strange about seeing anyone using a Toyota in a chase scene, it's just unnatural.
Bond movies probably started the whole car in movie as advertisement/part of action idea.
By 7driver
on May 18, 2007
11:54 AM
D'oh! I am deeply embarassed for crossing Live and Let Die with Golden Gun.
On the other hand, thanks for nothing for reminding us that the traitorious Bond drove Bimmers for a while, issued by Q, no less!
And while we're on the subject, why is the Mustang seems to get all the hero spots (Bullitt, Gone in Sixty Secs, Starman) while the Charger seems to always be the bad boy's ride (Bullitt, Dirty Mary Crazy Larry, Fast and the Furious), the flying orange one notwithstanding.
By brett8210
on May 18, 2007
12:00 PM
Thanks for the correction on the Bond thing. I guess I thought since it was a two door it had to be a Javelin. I forgot the Matador even came in a two door, because the four door looked so much different.
The first two seasons of 24 were dominated by Jack's Suburban (GMC). It wasn't until the third season that they went to Ford. When they did the commercial free episode.
By brett8210
on May 18, 2007
12:06 PM
As another aside. Do you guys watch the show "Numbers?"
They do a good job mixing in different cars. The main guy usually drives a Tahoe, but his friends drive Commander, a Charger, an Old Ford Model A, a Prius (his brother).
One of the investigators drove a TL. The bad guys drive all kinds as well.
But what I HATE THE MOST is when a character starts a movie or TV show driving something and then switches midway without an explanation.
The MOST BLATENT example of this is in Mr. and Mrs. Smith. In the beginning Brad Pitt is driving a CTS and then halfway into the movie he is driving a Town Car.
By 1487
on May 18, 2007
12:06 PM
I started watching the 2nd season, but I forgot Jack was using GM vehicles to save the world. Its really interesting how Ford and Toyota are splitting vehicular duties on the show.
Desperate Housewives actually uses a lot of brands, but rarely GM. I've seen a 300, Maxima, Titan, Volvo wagon, lacrosse, Aston Martin, S-type, Mustang and other cars on the show.
People who dont know much about cars (most people) definitely do not notice intentional car placements.
By savetheland
on May 18, 2007
06:29 PM
I last Bond movie all cars were Fords. But Matrix scene looked really wierd as if all cars in the movie were rentals!
By evolow
on May 20, 2007
12:42 PM
There are many things I don’t understand that the movie industry does but I do have an uneducated theory on this subject. Seeing as how there are so many Americans that would not even notice if every car in a movie was the same model, much less the same brand, I contribute brand saturation to convenience. I’m sure it is much easier to convince one company to provide vehicles for your movie than going through the hassle of convincing several. I don’t know who’s job it is in a movie production to contact car manufactures for use of there products but it would be interesting to talk to one of them and find out how the process works.
By SubyTrojan
on May 22, 2007
09:09 AM
Bill Buchanan used the Toyota Tundra to save Jack Bauer last night. In effect, war with the Russians was averted and Jack saved his grandson.
In Internet-speak - "Toyota Tundra FTW!" (for the win)
By rick8365
on May 22, 2007
11:15 AM
I noticed the same thing last night Suby.....second loaded up Tundra in just a couple episodes. Jack was driving one a couple of weeks ago. I of course pointed this out to my wife - she said I was deranged and only I would notice this. I'll be happy to let her know (once again) that I'm not alone.
By brett8210
on May 22, 2007
11:24 AM
My wife gets visually disturbed everytime I pause the Tivo because of something like this.
One time I stopped the movie and started "informing" her that what we were seeing was impossible, because the movie was set in 1957 and the protanganist was driving a 1960 Impala. She looked at me with a look of half confusion, and half disbelief that I would know this, and that anyone would care.
To me it just made the chick flick tolerable to watch.
By rick8365
on May 22, 2007
12:30 PM
LOL....we're in the same boat Brett!
By rkoe36
on May 31, 2007
11:33 AM
So anyway, back to the Transformers...
As much as I wanted to believe something like this couldn't repeat couldn't happen, it has. Cases in point:
Bumblebee- VW Beetle (at least a GTI or R32)
Ironhide - big random van, now a GMC Topkick
there are several more that go without saying, but the one that irks me the most just happens to be what Karl had as a picture for this blog entry: Jazz as a POS Pontiac Solstice. Jazz was, and always should be a Porsche 911. The end.
Transformers was never beyond product placement, the robots turn into cars for crying out loud, but at least get the right cars in there.
If the producers wanted a new Camaro (can't blam them, it looks to be a nutjob of a fast piece) here's an idea. The character's name is Hotrod. Judd Nelson in the 1987 animated movie.
Sorry everyone, I just got nerdcore.
By editor_karl
on May 31, 2007
12:40 PM
Great additional input rkoe. I don't know enough about The Transformers to call out the specifics you mention (though even I know Bumblebee is a VW Beetle, not a Camaro), but your examples further illustrate the point.
The producers' attitude should have been, "Okay, here are the models we need to make this movie, and of course we're going to use them. Now, AFTER we've confirmed the models we need, go ahead and call the appropriate automakers and see if they want to provide vehicles and/or pay for the placement. And if they don't, well, we're STILL using the right vehicles."
Obviously too much to hope for. Never forget the second word in the term, "Show Business"
By kurtamaxxxguy
on May 31, 2007
05:39 PM
TRANSFORMERS has been around awhile, first as a cheapo Korean syndicated cartoon produced from 1984 through 1987, which proved amazingly successful, followed in 1988 by Transformers: Super-God Masterforce, and in 1990 by Transformers: The Headmasters. This then mutated into Beast Wars, and mutated again in to Beast Machines:Transformers, and yet again in 2002 Transformers: Armada. and then....
ohhh, I give up.
Why not pay a visit to winkpedia.org
Look for Transformers_series
and you can see all the details of the transformers history, including info on the upcoming new animated series (helmed and designed by the crew behind WB Batman, Teen Titans) this Fall !!
By SubyTrojan
on June 1, 2007
09:30 AM
Car & Driver's July 2007 issue has a neat article on some show cars. It's amazing how slow some of them really are (e.g., DeLorean).
By anythngbutgm
on June 18, 2007
09:18 AM
What a waste of a perfectly good opportunity to resurect a legendary title. I hope it bombs.
By navigator89
on July 4, 2007
04:54 AM
Ever seen Heroes? They also Nissans everywhere, only they're different than the ones in Desperate Housewives. I recall seeing an Armada, Quest and Altima. When I finally saw a red Aura it was a nice change.
Prison Break does a good job showing different vehicles. Mostly you see GM, but Ford and Dodge are there too.