Edmunds CarPool

We'll Drive. You Fuel the Conversation.

Vehicle Nameplates That Should Never, Ever Return!

"Why doesn't Ford bring back the Zephyr?"

I can't believe anyone ever actually said this, but lo and behold that paragon of 1970s Mercury style and performance did return in 2006 -- as a Lincoln. Actually, the Zephyr was originally a 1930s-era Lincoln before it was a '70s Mercury, but how many people know (or care) about that? Should Ford have revived this nameplate? I guess its staying power (Lincoln changed that model's name to MKZ after one year) is answer enough.

I was recently thinking about dead nameplates that should not come back after someone brought up Edsel in conversation. I'm assuming Ford will never revive that nameplate, and I don't expect to see the words "Aztek," "Chevette" or "Volare" on a future model, either. But then again, who would have predicted the rise of "Aspen" from the automotive underworld. Which brings up today's burning question:

What dead vehicle nameplates do you most fear the return of? In my opinion there are two reasons for a nameplate to never come back: (A) it's associated with a horrendous vehicle (Aztek) or (B) it was a horrendous name itself, regardless of the vehicle it was affixed to (Probe).

Here are my Top 5:

1. Chevrolet Citation: Terrible car named after something you don't want to get.

2. Toyota Previa: Possibly the most unattractive minivan ever created (even worse than those early GM hoover vacuums boxes).

3. Daihatsu Charade: "So Bob, what do you drive?"  "What, my car? It's a Charade."  "Wow, sorry to hear that."

4. Ford Probe: Too many land mines to comment on this one...

5. Cadillac Cimarron: Is there a better example of the evils of rebadging?

Categories: , , , , ,

54 Comments
54 Comments

By vic_pe

on February 25, 2008
07:44 AM

Definitely a lot of horrid naming.
 
- For one, Festiva: Why are subcompacts always getting weird "festive" or cheerful names? Can't wait to see one just plain called "La La". Oh and throw in Fiesta.
- I will however disagree on Zephyr. At least for the Lincoln, I felt it was a really unique and standout name. Now MKZ makes no sense and furthers away Lincoln's unique naming tradition.
- I think most people think of Escort as having a tad sexual connotation.
- I think Firefly is also a little too cutish for what it's worth. At least it WAS associated with a cheap small car.
- Chevelle is also a little too girly for my taste. I agree with your choices too.
- Pinto.
- I think we should go back to those great American grandeur names like Grand National, LeBaron, LeSabre, Parc Avenue, just revive them in cooler form (except for the GN as it's not really an old-man's car). I like car names with certain self-pride in them.

Report It

By otaku18

on February 25, 2008
08:07 AM

I disagree on the lincoln front to. Lincoln has a tradition with names which it should stick to every lincoln buyer I know (alot of em actually including my father) loves the naming lincoln does until recently with MKZ/MKX zephyr was an excellent name imo and had historical roots for lincoln in a positive way (if not for the mercury!!!) and its the name of a cool chili peppers song haha.

Report It

By dougtheeng

on February 25, 2008
08:28 AM

- Aspire
- Rabbit (oh wait, they did bring it back....what was wrong with Golf?)
- Tercel
- Bravada
- Trans Sport

Report It

By rkoe36

on February 25, 2008
08:34 AM

vic pe,
I couldn't agree less than with your suggestion of Chevelle as a name that should never be revived. The Chevelle SS454 was the pinnacle of the muscle car era (and my first ride). It was big, powerful, chiseled looking, made great sounds. It was the muscle car distilled.
 
Some names that shouldn't be brought back:
Taurus- just forget it. It was a fluke. Never gonna happenn again.
Cavalier/Sunfire - one of the most horrible nameplates and car platforms ever. Thanks a lot Toyota.
Avenger - crap then, crap now.
Sebring - one of the great American auto racing venues and one of the sorriest cars on sale for too long to remember. It isn't even sporty.
Crown Victoria - Only cops love em. So we hate em.
Neon - uhhh....duh?
 
I'm assuming we're talking strictly about domestic automakers here.

Report It

By drwales

on February 25, 2008
09:39 AM

The Ford Aspire was so named because it aspired to be a car. 1.2l engine and a 3speed auto in 1995!?

Report It

By ddastardly

on February 25, 2008
10:02 AM

Gremlin.

Report It

By alpha01

on February 25, 2008
10:19 AM

Achieva, anyone?

Report It

By levyrob

on February 25, 2008
10:20 AM

Citation should have been left alone after the Edsel failed. They probably had the more positive connotations in mind when they used that name.
 
Hard not to agree with Gremlin and Probe. Good choices.
 
While Previa is a bad name, the van itself is not bad-looking at all. That said, when I see one, I try to get away as it is inevitably going way too slow and usually emits a strage screeching noise.
 
I know you asked about retired names coming back, but VW should rethink Touraeg and Tiguan (or whatever their cute-ute will be called). Ugh. Let's leave Kubelwagen unused for, oh, ever. Which reminds me, let's leave The Thing six feet under as well. While I'm picking on VW, Corrado was an unpleasant name as well.
 
As a Lincoln fan, I like Zephyr. No car has deserved it, lately.
 
Cimarron rolls nicely off the tongue, but is forever sullied by the car that carried the name.
 
My 5: Gremlin, Corrado, Thing, Minx, and "sequel name" i.e., Mustang II.

Report It

By sabastian

on February 25, 2008
10:32 AM

Some of the recent VeeDub names have been just awful...Tiguan and Routan are the worst. Europe also gets the Touran and Sharan which are pretty bad too.

Report It

By tysalpha

on February 25, 2008
10:53 AM

What is it with Volkswagen's thing about naming cars after exotic tribes, etc? It's as if they are ashamed they are German. ;)
 
I agree with Vic that I'd like to see names with more grandeur and less market-testing. Here's a few to revive:
 
Taurus: Ford should have named the Fusion the new Taurus. Then they could have revived Galaxie for the larger car. With the revived interest in space exploration, this would be perfect timing.
 
New Yorker: A great name that plays up Chrysler's more sophisticated heritage and association with deco-era New York. Unfortunately, it was stuck on rather lame cars for too long. I also thought there was nothing wrong with LeBaron, and frankly, the last few years of LeBaron coupes and convertibles were cooler-looking than the Sebring has ever been. In a dark color, a guy could drive a LeBaron in 1992... but the Sebring looks like a 'secretary car' in any color.
 
Some really bad names to never bring back:
- Celebrity - As if one would feel like a celeb driving a mid-size from GMs bottom division.
- Parisienne - Pontiac isn't french (at least "Chevrolet" is a french word) and boulevard-cruising down the Champs isn't exactly how people think of Pontiac.
- Monaco - Great name; just not for Dodge (see Pontiac Parisienne above)
- Marauder - The last one might have been awesome, but it didn't fool anyone under 50 into buying a Mercury.
- Excursion / Land Cruiser / etc - anything that sounds like "Shameless Earth Destroyer" is going to be out of style for some time.

Report It

By 02speedtriple

on February 25, 2008
11:07 AM

-Breeze, just too girly
 
Personally, I like the switch some domestic manufacturers have made to change from old-school names to letter/number combinations, though Lincoln should not have tried to mimic Acura with MK*. I really like what Pontiac has done with 'all the G's' (G6/G8/G6 Coupe, etc.). It doesn't overcomplicate. Same with Mazda--3, 6, etc. The manufacturer tells us exactly where the car lines up and does not make us try and figure it out. For instance, I know the BMW 6 Series is the more bada$$ coupe compared to the 3. And I know the new A5 Audi will be more manly than the A4 cabrio, etc.
 
Then again, maybe I just like the car companies that make a few good cars/variations and don't just churn out junk because they don't want to idle a plant.

Report It

By sabastian

on February 25, 2008
11:11 AM

I thought of a couple more...
 
Ecoline: That just sounds cheap.
Lucerne: It's actually a city in Switzerland. There's nothing Swiss about a Buick.
Nova: In English, it conjures up images of world-killing explosions. In Spainish, it just means "No go."

Report It

By ddastardly

on February 25, 2008
11:32 AM

Fit

Report It

By tysalpha

on February 25, 2008
11:43 AM

Actually, a "nova" is a stellar explosion in Spanish, just like in English. A "car pet" and a "carpet" aren't the same thing, are they? Nova is also "new" in Portuguese.
 
Agree about Lucerne though... sounds like some alpine farm where they make cheeze.

Report It

By editor_karl

on February 25, 2008
11:44 AM

Rob,
 
Funny that you mentioned VW's bad naming pattern and also mentioned the stupidity of sequel names like Mustang II. Don't forget, the new Touareg is offically called the "Touareg 2" -- DUMB!

Report It

By vic_pe

on February 25, 2008
11:50 AM

To the guy who called me on the Chevelle, I was not criticizing the heritage, merely the name. It doesn't matter how good the car (or crappy) it was, it's just I find the name really not "muscle-y" enough. This is coming from a sensitive guy too haha.
 
I also disagree with your choices by a mile. I really don't see how Taurus sounds bad. Sunfire is a nice name too, so as Cavalier. Obviously reviving those two won't work because of stigma.
And why are you thanking Toyota sarcastically?
 
Crown Vic is a great name I find, but they need to renew the car ASAP.
 
Gotta agree about the Gremlin though. Youch, talk about insulting your car without even talking about its electronics' reliability. Also got a laugh out of the Charade one.
 
Some marketting departments really shouldn't have existed the way they were. Management decisions never cease to baffle me, as a manager saying that!
 
Definitely like the Lucerne name, I feel it has a power feel to it for some reason. And I think the names given to terrain riders are really appropriate and in no way have a ridiculous backing to them. Land Cruiser, Excursion, Expedition, it just fits its purpose.
 
Oh and add Justy to the horrible names. Again with the cutesy crap on small cars.
 
I really dig Ford's Super Chief concept, taken from a train's name. It's unique and definitely represents the vehicle. Interceptor is also very cool and has presence, and Fairlane has a certain aviation feel to it with a classic heritage. Ford's got some nice new(renewed/borrowed?) naming ideas truth be told.

Report It

By rick8365

on February 25, 2008
11:56 AM

Thankfully, Zephyr brings to my mind only (at least mostly) the image of the stunning hot rod that was sold at Barrett Jackson a couple of years ago - complete with it's original 12cyl (modified of course).
 
Funny - I was just thinking about the Cimmaron this weekend.....and how far Caddy has come from those dark years.
 
Slightly OT but can anyone give an answer as to why Japanese cars sold here have names ending predominantly in "a"? This has changed some in recent years but there are still some examples.

Report It

By vic_pe

on February 25, 2008
12:01 PM

Beats me as well. Although Kia and Hyundai are very guilty of it, and even domestics had their share.
 
I think it often seems to come with the small or affordable/value car perception, notice? Though it applies less with Nissan's Altima and Maxima, mind you.

Report It

By ddastardly

on February 25, 2008
12:02 PM

Duster

Report It

By drwales

on February 25, 2008
12:05 PM

Pontiac is French. As is Cadillac. Well, they were nobility from the Pays d'Oc, in the south-west of France. The -ac ending, common there, is from the root aqua -- water. In northern ("French") France, the word is eau.
 
Just FYI.
 
I like the 3/5/7, A4/A6/A8, G6/G8 system. Well, until BMW stopped making the other two digits meaningful.

Report It

By ddastardly

on February 25, 2008
12:24 PM

Lumina...I wikepidia-ed it...it's a type of white pumpkin.

Report It

By blackadder5639

on February 25, 2008
12:38 PM

Well, I don't really care about the name as long as the car is good.......
 
But I'd say that the name Rabbit should be eliminated. Golf just sounds better.
Discovery also sounds way better than LR3....

Report It

By mrnewsguy

on February 25, 2008
01:24 PM

At least "tercel" - while being a tin box of a car - is an actual thing: a male hawk. What bugs me is when car companies make up otherwise non-existent words.

Report It

By brett8210

on February 25, 2008
01:28 PM

Vega - Anyone have a smoke?
 
Pinto - No, but you can use my fireball for a light
 
Aspire - What are you Aspiring to?
 
Coronado - "with fine Corinthian Leather"
 
Rambler - Not a good speech trait or commentary on the mechanical soundness
 
Vigor - Sounds either too sour or too gay
 
Nubira - I am not even going to touch that

Report It

By rick8365

on February 25, 2008
01:39 PM

"Vigor - Sounds either too sour or too gay" LOL!!!
 
Tercel......I think this was the first Toyota to break the "must end in an "a" syndrome.

Report It

By estreka

on February 25, 2008
02:56 PM

I found Coronado to be a great name for a truck. As a car, no.
 
I couldn't agree more with the VW names. Wow.
 
Chevelle is a female name, but it's a fantastic name, even for a muscle car. You could say the same thing about 'Corvette.'
 
I don't care for Mazda's naming philosophy. Seriously? Mazda Mazdaspeed3? Mazda Mazdaspeed Miata? That's a tongue twister!
 
I can't say I like the LeBaron name simply because of what it was badged as. Same for Sebring.
 
I'm reminded of a Futurama episode where Amy is buying a Beta Romeo and Fry is being hassled by a salesman selling a Thundercougarfalconbird.

Report It

By zach101

on February 25, 2008
03:06 PM

How about Lincoln MK-anything?
 
I have to pause after MK to think about what the next letter is for the vehicle. Other than that, I agree with alot of the other comments.

Report It

By blackadder5639

on February 25, 2008
03:10 PM

Estraka, Mazda's naming scheme is actually simple: 3, 5, 6, CX-7, CX-9, etc.
So the "full name" of the 3 is Mazda 3, just like the full name of the Civic is Honda Civic.
 
When you have a Mazdaspeed model, the "surname" changes from Mazda to Mazdaspeed.
So that car's full name is simply Mazdaspeed 3.
It is NOT Mazda Mazdaspeed 3. No. Simply Mazdaspeed 3.
Likewise, we have Mazdaspeed Miata, Mazdaspeed Protege and Mazdaspeed 6.
 
In short, Mazda have two brands: Mazda and Mazdaspeed.
 
Simple, isn't it?

Report It

By dancote

on February 25, 2008
03:20 PM

I'll tell you a couple I'd like to see come back: Acura Legend and Vigor. I'm sick of the alphabet soup car companies have resorted to in recent years.

Report It

By verdi942

on February 25, 2008
03:29 PM

Roadmaster says it all, no?

Report It

By hondacura4

on February 25, 2008
03:37 PM

Del Sol.
 
Sorry Honda this car WAS NOT a proper replacement for the much loved CRX.
 
Bring back the Prelude only in RWD form. S2000 platform?

Report It

By norcalplanner

on February 25, 2008
03:56 PM

Lots of good entries so far. Here's my list of names I'd hate to see come back:
 
AMC Gremlin
Anything with "2" or "II" in the title
VW Thing
Isuzu Rocky
Isuzu i-Mark
Ford Ranchero (where's my cowboy hat and big belt buckle?)
Anything front wheel drive with a GT badge (Escort GT, anyone?)
Ford Festiva (there was nothing festive about that car)
Ford Aspire (someday I'll be a real car!)
Suzuki Swift (it wasn't)

Report It

By moparbad

on February 25, 2008
04:26 PM

Gremlin
I-Mark
Rocky
Thing
Swift
 
are all nameplates I'd like to see return.
 
Are we talking about nameplates or cars that we would not want to return?

Report It

By ddastardly

on February 25, 2008
04:40 PM

Prelude....ick! Glad that one's dead. Also, sorry but Hyundai Genesis to me, conjures up images of an aging Phil Collins,

Report It

By neatnick79

on February 25, 2008
05:03 PM

Had fun reading these.! ...well, I always hated Renault's 80's car names here--Fuego, Alliance, etc... Countach always sounded kind of dirty... still does! Oooo, what about gemstone car names, was Topaz the only one? Come to think of it, Mercury seemed to have a lot of misses in the 80's/90's... was the Tracer supposed to be like one of those kinds of bullets?

Report It

By norcalplanner

on February 25, 2008
06:00 PM

Mopar,
 
Karl lays out the two-fold criteria pretty clearly:
 
"In my opinion there are two reasons for a nameplate to never come back: (A) it's associated with a horrendous vehicle (Aztek) or (B) it was a horrendous name itself, regardless of the vehicle it was affixed to (Probe)."
 
My list was a mix and match of both - here's some additional thought process:
 
The VW Thing makes me think of John Carpenter's movie.
The Suzuki Swift and Mustang II were both too ambitiously named for the hardware.
The Ford Aspire just sounds like the Little Engine That Could - "I think I can, I think I can..."
I've had too many bad experiences with electrical gremlins to want a car named after one.
The Isuzu Rocky, aside from the obvious Stallone reference, reinforces my opinion that adjectives should be off-limits for car names. Of course, they could have a whole family, with Bouldery being the full-size SUV and Gravelly being the compact crossover...
I-Mark? What the heck is an I-Mark? Did they mean Mark I (like a Lincoln) and have a dyslexic copy writer?

Report It

By autoboy16

on February 25, 2008
07:33 PM

Sirocco: Not at all interesting and confusing to saw
Sundance: Must i really explain
Sunfire: see above
Paseo: Like the car, it sounds cheezy
Echo: ECHO Echo heckno heckno...
Daewoo: EEK! embarassing to be seen in
GEO: see daewoo
Scoupe: Cheesy cross of sport coupe
Vehicross: Not a looker at all!!
 
I think Isuzu had some unique names: Rodeo, Trooper, Axiom, Amigo. Say those names and everyone recalls isuzu. I think they should start over in the vehicle market! Using crossovers would have really helped.
 
I miss the acura names! Legend(RL), Vigor(Tl), Integra(TSX)...But i think TL/TSX/CL/CSX/RL/RSX/RDX/MDX/NSX have all grew on me.
 
-Cj

Report It

By brn

on February 25, 2008
08:59 PM

I can't believe I'm the first to mention "Nova", Spanish for "no go".

Report It

By moparbad

on February 25, 2008
09:30 PM

Nova in Spanish is Nova, not "no go".

Report It

By tysalpha

on February 25, 2008
09:48 PM

^ Yes, I thought we already established that Nova en espanol = Nova in english. First, you wouldn't say "it no go" to describe a car in spanish anymore than you would in english -- "It doesn't work" or "it is broken" would be better.
 
Second, "nova" is distinct from "no va". Much like "notable" is not the same word as "no table" or "not able" in English.
 
Finally, the Nova sold decently in Spanish-speaking countries. Don't believe me? Check the Snopes urban legend entry: http://www.snopes.com/business/misxlate/nova.asp

Report It

By granturismo01

on February 26, 2008
04:42 AM

Department of Corrections: Sorry, Karl...VOLARE not Volarie
 
(BTW...in the Micheal Keaton Batman movie - his civilian car is a black Plymouth Volare)
 
My list of names that should NEVER grace a respectable automobile again:
 
Chevrolet LUV
Dodge MEADOWBROOK
Ford FIESTA
Hyundai SCOUPE (props to autoboy16)
Mercury BOBCAT
Mitsubishi MIGHTY MAX
Volkswagen THING (props to norcalplanner/moparbad)
Plymouth FEATHER DUSTER

Report It

By 210delray

on February 26, 2008
09:13 AM

Dept. of Corrections (continued)
 
There was never a model called the Coronado.
 
There was an Oldsmobile Toronado and a Chrysler Cordoba (with "fine Corinthian leather"). And of course, there is a Chevy Colorado.
 
There was a make named after another Spanish explorer called DeSoto.
 
And the Rocky was a Daihatsu, not an Isuzu.

Report It

By klunkman

on February 26, 2008
09:36 AM

Any dead Ford name:
 
Fairmont
Granada
Futura?
 
Also, Olds Delmont 88 (blech)
Plymouth Reliant (not)
Renault Alliance and LeCar

Report It

By vic_pe

on February 26, 2008
11:11 AM

Autoboy Integra is technically the RSX, not TSX.

Report It

By redliner

on February 26, 2008
12:50 PM

I vote for Econoline. That just sounds like a second-rate airline. E-series, sounds much better.

Report It

By ddastardly

on February 26, 2008
02:49 PM

I'd like to add Windstar to the list of Ford nameplates that shouldn't raise their ugly heads again

Report It

By rick8365

on February 26, 2008
05:23 PM

Aerostar, Windstar, Freestar..........

Report It

By bbechtel16

on February 27, 2008
07:38 AM

Aeropimp!

Report It

By steve_

on February 27, 2008
10:22 AM

The Previa was years ahead of its time and I would have loved to have been able to afford one back in the day, especially the AWD version. You still see them on the road and except for some SAD shaft issues now and they, they continue to have a reputation for high reliability.
 
Now, if you mean something like the '84 Toyota VanWagon, then maybe we can talk.

Report It

By rick8365

on February 27, 2008
02:50 PM

I liked the squared off vans that the Japanese companies were making for a while - I think Toyota, Mitsu and Nissan each had one.

Report It

By ddastardly

on February 27, 2008
03:27 PM

I have to agree about the Previa, I always liked the looks of that van, it still looks good. Wasn't there a cool black one with sexy rims and a gattling gun in the back in "The Last Action Hero"?....but yeah, the name sucks.....kinda like the film :(

Report It

By SubyTrojan

on February 27, 2008
07:23 PM

For the handful of Previa fans out there, here's a clip of them drifting: http://www.youtube.com/watch?v=_meHP_ZrliU

Report It

By altimadude00

on February 27, 2008
09:10 PM

Bricklin SV1 (My cousin in California had one in his garage. It moved maybe a few feet under it's own power.)
 
Oldsmobile Cutlass Ciera (Cutlass would be good on a sports car...but what the heck is a Ciera? My brother had an 84 model and he named it Olds Gutless)
 
Ford Contour / Mercury Mystique (Should have stuck with Mondeo...and growing up, I misread Mystique for Mistake.)
 
Chevy Express (Doesn't get you there any faster.)
 
Dodge Sprinter (Who are you kidding?)
 
Dodge Stealth (I had issues with that rear wing. I liked the 3000GT better.)
 
Suzuki Samurai (It slices, it dices and it even flips over!)
 
Cadillac Allante (Nice, but bad.)
 
GEO/Chevy Prism (Prison?)
 
Suzuki Sidekick (my uncle used go up to these and kick the door.)
 
Nash Rambler (Do their horns really go *beep beep*?)
 
Suzuki Grand and non-Grand Vitara (Sounds like a mid-life crisis machine.)
 
Isuzu Oasis (Bad music and old Odyssey minivan = bad combination.)
 
GMC Jimmy (Homely. Easy for folks that name their cars.)
 
Dodge Shadow/Spirit/LeBaron (I don't think I have to say anything except ....thank goodness there isn't many left on the road...well maybe on the side of the road.)

Report It

By steve_

on February 28, 2008
03:07 PM

@SubyTrojan - great Previa drifting clip. :-)

Report It

Post Comment

Advertisement

Archives

Browse Archives