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2009 Nissan Maxima: Another "really good" in a category of full of "great"

Nissan Maxima.jpg Unlike the ever-expanding crossover category, which appears incapable of being over-burdened with too many variations (see Monday's post ), the brutal competition within the sedan category means each model must make a strong case for itself or risk being lost in the shuffle.

Case in point -- the 2009 Nissan Maxima. I've always kind of liked the Maxima's mojo as an upscale performance sedan (or "four-door sports car" for long-time fans). It's a history that began with the Datsun 810 back in 1977,  and as recently as 1995 the Nissan Maxima represented a relatively unique offering. Horsepower, handling and styling made it a a strong enthusiast's choice, while pricing and seating for five made it a practical performance bargain.

Then came Chrysler's V8 300, Infiniti's very BMW-like G35 and even Nissan's own Altima (drastically upsized and improved in 2002). And if that wasn't enough, Hyundai just jumped into the "$30,000-something" luxury sedan segment with its all-new 2009 Genesis.

To say the Maxima's formerly-unique recipe has been co-opted would be like saying Obama's original campaign strategy has required a few tweaks in recent weeks.

Not that the Maxima has sacrificed its original formula. It's still a looker. It's still a runner (3.5-liter V6 with 290 horsepower; zero-to-60 in 6.3 seconds), and it still offers a roomy and luxurious cabin. And like all modern Nissans the latest Maxima benefits from one of the best LCD interfaces on the market. Rich graphics and intuitive design make it a pleasure to utilize, whether programing a destination in the nav system or listening to your iPod/iPhone (note, the cable in our test car could not charge the new 3G iPhone).

But the starting price is $30,000, and if you want all the technology and luxury items that most shoppers in the $30,000-plus range require you'll hit $37,000 faster than you can say "V8, rear-wheel-drive Hyundai."

Driving the 2009 Maxima I initially find myself thinking exactly what I thought during my first Maxima experience 10 years ago. "Wow, this is a really good sedan, with excellent performance, luxury and comfort." But, unlike in 1998, I then find myself thinking "Isn't this really just a hopped up Nissan Altima? And can't I get a more powerful, rear-drive sedan from Cadillac, Chrysler, Hyundai or Infiniti for the same or less money?"

Like so many modern automobiles, there's absolutely nothing wrong with the 2009 Nissan Maxima. But there's also little to distinguish it from at least 10 other really good entry-level luxury sedans, many of them with premium nameplates, more power and rear-wheel drive.

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29 Comments
29 Comments

By pat1usmc

on September 24, 2008
06:15 AM

Exactly right. The price is just not competitive in that segment anymore. Several weeks ago when I was shopping around for a sedan, I thought I was the only one who saw this, and wondered why no article or review of the Maxima brought up the insane pricetag. Had the Maxima always been this expensive? I ended up purchasing the Genesis and couldn't be happier.

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By ahightower

on September 24, 2008
06:41 AM

You could probably say the same about the new "Passat CC" or whatever they're calling it. Not a premium nameplate, but definitely premium materials and great styling. Should snag a few folks that want something that feels quick and sporty but don't really care about RWD.

Maybe the Maxima is supposed to be targeting the FWD entry-luxury cars like the Acura TL and Lexus ES, while Infniti is targeting the RWD Lexus IS, 3-series, C-class, etc. Maybe they'll eventually give it AWD?

Maybe they figure, like Hyundai, that enough people want luxury accommodations without a luxury brand name because they'd feel like a yuppie prick if they were driving a BMW. These people don't "get" designer jeans or $500 handbags or shirts with little horsey logos. They don't care about impressing people they don't know.

At any rate, the previous Maxima had this same "identity crisis", but I certainly see a lot of them on the road. So it must appeal to quite a lot of people, and the new one is better in every way. Personally I think it looks great (in person, but strangely not in photos), and at the end of the day, more choice is always good for the consumer.

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By chavis10

on September 24, 2008
06:41 AM

That has to be the ugliest front end design outside of the new TL. What the hell were they thinking? The styling from the A pillar forward is as appealing as cleaning a kid's vomit from your floormats. What's with the rectilinear grille place low on the curvy fascia? Why is the hood bulging as if an Alien is gonna jump out? There's no supercharger underneath. I am convinced Japanese car companies have no clue how to style a vehicle. Koreans seem to know what they are doing and need to share their secrets with their island neighbors. From the A pillar rearward is ok.

As far as performance goes- I would expect better acceleration times from a car with 290hp. The previous gen TL Type-S with 286 and slightly less weight had much better performance. Sign me up for a Genesis, thanx.

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By chavis10

on September 24, 2008
06:43 AM

PS- I won't even get started on those terrible looking lights.

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By vvk

on September 24, 2008
06:48 AM

Absence of a manual gearbox crosses it off my list. If it is offered with a manual when the new diesel comes, I might be interested.

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By blueguydotcom

on September 24, 2008
07:17 AM

Maxima's just too expensive for what you get. Can't fathom dropping 30k on this car when I can get a G35 for a couple grand more or an A4 or 3 series for around that money via ED. And as others have mentioned, if luxury is the goal, just get a Genesis.

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By arm51

on September 24, 2008
07:23 AM

wk has it right, the Maxima is immediately off my list because there is no stick available. I often wonder why there are some good cars out there that are available with manuals in other markets, but then show up in the US without it. Seriously, they should at least be an option when ordering.

Anyways, I digress, I'd have to agree with Karl. There are so many complementary cars out there that offer more than the Maxima for the same amount of money. I can also see where ahightower is coming from; RWD isn't right for everyone, but Nissan needs to step it up a bit to beat the competition.

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By mrryte

on September 24, 2008
08:10 AM

Quote from ahightower:
"Maybe the Maxima is supposed to be targeting the FWD entry-luxury cars like the Acura TL and Lexus ES, while Infniti is targeting the RWD Lexus IS, 3-series, C-class, etc. Maybe they'll eventually give it AWD?"

That's my take as well. In fact; check out this second opinion from jriz:
http://www.edmunds.com/insideline/do/Drives/FullTests/articleId=126520/pageId=139264

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By chavis10

on September 24, 2008
08:22 AM

Nobody is going to buy a manual transmission Maxima- it's just the reality of the situation. High power FWD vehicles with manuals tend to torque steer much worse than their automatic versions. The Maxima seems to be a good car and has a great interior (from the pics at least) but it costs too much. The Maxima is popular where I live but most seem to be base models with few options.

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By yankeez

on September 24, 2008
08:36 AM

"PS- I won't even get started on those terrible looking lights."

That's the biggest beef I've had with Nissans in general over the last 10 years - they've just gotten uglier and uglier. The Infiniti G35 is OK, and I don't have an issue with the Titan or the Frontier... but the rest (that Versa, especially) look like they've fallen out of an ugly tree and hit ever branch on the way down (and that tree just gets taller and taller every year).

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By 06scooby

on September 24, 2008
09:03 AM

I have to agree on the manual transmission issue. My worry is that soon those of us who prefer manuals no matter how many gears and smoothness an automatic has won't be able to get one. The new Maxima has a huge handicap because of this. I think Subaru and Nissan are proof of this dwindling manual availability. You used to be able to get any subaru and most every nissan model with a manual transmission no matter how loaded or unloaded the car was. Now it's not the case. The Maxima was unique just a few years ago because you could still get a 6 speed manual in a loaded out model. Same with the altima. Now it's not avaiable on the maxima and pretty much impossible on the altima. But the Accord you can get one... what's going on?

Bummer...

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By 1487

on September 24, 2008
09:05 AM

"To say the Maxima's formerly-unique recipe has been co-opted would be like saying Obama's original campaign strategy has required a few tweaks in recent weeks."

I dont get the correlation. Didnt the other guy recently change his primary reason for running a few weeks ago?


The Maxima looks terrible from the front and is a tough sell at $37k when BMWs and Infinitis are available at that price. I am also getting tired of Nissan using the same interior in all recent Nissan and Infiniti products. The Maxima's interior is almost the same as the G35 and Murano and EX35. That is lame. Every car in the $30k-$40k range is nice so it's hard for any one model to stand out. IL should compare this car to the TL soon because they are natural competitors. They are both ugly so it's hard to say which one I would take.

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By 1487

on September 24, 2008
09:08 AM

BTW, I dont see what was so great about the old Maximas from the 80s and 90s. The true distinction for that car was the standard V6 which was unheard of in Japanese sedans at the time. Before the Avalon came along there were few Japanese models (non luxury) available with only V6 engines. There was nothing "entry level luxury" about the Maxima back in the day. It was a boxy and somewhat sporty sedan that wasnt available with an I-4 engine and that made it unique.

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By carlisimo

on September 24, 2008
09:19 AM

This is the best looking Maxima since the days when 3 box sedans literally looked like 3 boxes stuck together. Especially in profile.

But I'll never understand how "sporty" and "large" go together.

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By moparbad

on September 24, 2008
09:25 AM

V6 diesel will soon distinguish the Maxima.

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By moparbad

on September 24, 2008
09:27 AM

quote - But I'll never understand how "sporty" and "large" go together.-end

Me either, perhaps Mazda can explain how larger and "sporty" go together in reference to Mazda making the 6 larger and "sportier".

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By alpha01

on September 24, 2008
09:54 AM

1487 - remind me, which Maxima had an I-4 engine?

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By alpha01

on September 24, 2008
09:55 AM

My apologies, I rescind statement, having misread your comment. Still, I think you're downplaying the Max's significance in automotive landscape...

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By 1487

on September 24, 2008
10:45 AM

everytime a Japanese car is the first to do something its hailed as "significant". The significance of the Maxima was that it was one of the first Japanese sedans available with a V6 and it was actually supposed to be somewhat fun to drive. if you think about the Japanese cars of the 80s I suppose the Maxima was some sort of a big deal. This reminds me of people saying the altima was significant because it was the first midsize sedan to offer a lot of V6 power. It was the first Japanese midsizer to offer than kind of power, but it wasnt the first.

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By dougtheeng

on September 24, 2008
11:45 AM

I'm going to go against the crowd here and say that I really do like the styling. I think that in photos, especially with the awful color that Karl's tester was, the looks do not come across anywhere near as well as in real life. I think this car would turn heads much more then the now omnipresent G35. I also definitely think the Genesis is far uglier. As far as a value proposition, I won't deny that there are strong competitors out there. Still, I was very impressed with this car in person.

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By mnorm1

on September 24, 2008
01:23 PM

"...say that I really do like the styling...would turn heads much more then the now omnipresent G35"
Agreed. I like the Maxima's looks.
Don't agree about the Genesis. I think it's bland, not ugly. I think it's bland on purpose; I suspect they were trying for inoffensive with the Genesis.

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By cx7lover

on September 24, 2008
01:56 PM

I've seen this thing and the Genesis at least three times, although the Genesis is a little bland, it looks extremely classy. The Maxima can look alright when approached in the right angle, but it looks really bad sometimes, especially when we're talking about those headlamps.

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By savetheland

on September 24, 2008
05:58 PM

I wonder why nobody mentions Pontiac G8. You get a better car for the money, and better looking too.

I did not like previous Maxima. I cannot say it was handling well. It rather was handling like big'n'heahy FWD sedan than a sport sedan or well - like FWD muscle car.

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By billt9

on September 24, 2008
07:48 PM

The Maxima rides on an AWD capable platform. Put the Murano's AWD on the Maxima.
Maybe that will make it more fun.

It is confusing that the Maxima is smaller than the Altima, and is about the same size as the G35.

In comparison, the ES350 is significantly larger than the IS350.

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By george2040

on September 24, 2008
08:22 PM

"BTW, I dont see what was so great about the old Maximas from the 80s and 90s..."

Ten years ago, the 1998 Nissan Maxima SE had a curb weight of 3014 lbs. It had a relatively high performance 3 liter V6 engine with aluminum block, better weight distribution, but with timing chains instead of expensive to replace timing belts. The domestic cars of the time had hundreds of extra pounds of iron hanging out in front of the front wheels and plowed like a John Deere.

The 2009 Nissan Maxima is ok, but I'd rather pay a little more for an Infiniti G-35.

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By jederino

on September 25, 2008
09:02 AM

Cleaning out my garage last night, I stumbled upon a 1995 Car Comparison Mag, which apparently influenced my decision to buy my '97 Maxima. It reads (paraphrase), "Budget Luxury Buy, with an engine performing among the top European offerings, and appointed towards the luxury class with generous accomodations."

That engine mated with a stick, in a clean and practical package for under $20 Large, sold me! In the 90's, there was no comparison. Lately, the MazdaSpeed3 and Speed6 improve upon this tradition with superior handling. Others?

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By huyracing

on September 25, 2008
06:01 PM

The price tag is the biggest offender here... I've talked to some people whom actually like this car, but can't get over the price tag. I simply do not like the car. Anyways, I've seen a few on the road, so its selling at least. I've actually seen more Maxima's than G8's, which is surprising to me...

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By jederino

on September 26, 2008
09:46 AM

I agree - the price tag is the problem. The Maxima used to be the budget-minded enthusiast's choice, but now Mazda offers the performance bargain for the po' man.

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By savetheland

on September 27, 2008
05:34 PM

In all due respect I cannot believe that enthisuats may choose Maxima. It is ridiculous. For same price you would rather buy G8 instead of bloated FWD sedan. If you add slightly more cash you can go for Infiniti. Heck, for LESS modey you can buy slightly used Infiniti G35 or CTS. My friend did just that.

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