Kia threw a kegger at the 2010 Chicago Auto Show. I mention this because there really wasn't anything noteworthy at the 2010 Chicago Auto Show besides the revised Ford Edge. And really, wouldn't you rather go to a kegger than a press conference? There's a reason Tau Alpha Beta doesn't go, "Dude's throwing a huge press conference this Saturday. Bring your toga, but not Kelli. She can't handle her 3rd Quarter sales figures."
As the above picture shows, there was indeed a keg (two in fact) and as the right picture shows, there was a band called "The Rays." Fancy that, Kia was able to find a band that happened to share the same name as the concept it was about to introduce. Too bad it didn't think to call it the Kia Jethro Tull. At that particular moment, they were performing Lady GaGa's Poker Face as you can see in the Ray Concept video. I must say it was hard not to stop shooting and just dance right there, but with all that paparazzi around, the fame it would generate would leave the boys, boys, boys speechless back at the office.
Where was I? Oh yeah. The folks at Kia must've been doing a few keg flips (which is a step above a keg stand), because they thought parading their creepy toy characters on stage was a good idea. Maybe it was, maybe the frequent mentions of the Super Bowl just tee'd me off, but it was way weird. Hey, at least it was the lone drop of fun at an otherwise tedious auto show.
Oh, and they showed a car.
James Riswick, Automotive Editor
By brn
on February 11, 2010
03:28 PM
I'd probably check out the Kia booth anyway, but a kegger would help keep me there.
By moparbad
on February 13, 2010
07:57 PM
At McCormick Place prices, a cup of that beer probably cost as much as a Kia. McCormick charges $354.59 for four cases of Pepsi.
For a keg of beer, plastic cups and the labor for the server I bet the bill was at least $15,000.
Wonder if the one eyed monster and sock monkey crashed the party.