
Originally, this was going to be a thematic comparison -- the "Battle of the Boxes" wherein we'd put the new-for-2010 Kia Soul up against the Nissan Cube. But we subsequently expanded the test to include the Honda Fit (the winner of our last subcompact hatchback comparo) after realizing many shoppers would likely be taking a look at all three.
Can the Fit retain its title belt against these two unconventional competitors? The answer lies beyond the jump.
Seemingly warping the reality of space, these seriously small vehicles (the Fit is nearly 16 inches shorter lengthwise than a Civic) are able to seat a pair of adults comfortably in their back seats or easily transport bulky items that wouldn't fit into even a large sedan's trunk. How is this possible, you wonder? By going taller instead of longer. The tall architecture of these cars provides plenty of head- and legroom by positioning the seat cushions higher up so that occupants' legs drop straight down. A lower cushion would require ones legs to be kicked out straighter, requiring more floor length. Think of it as sitting on a kitchen chair versus sitting on a beach chair.
But enough of Automotive Design Efficiency 101 and cute, "box that it came in" styling. We were most curious to see how the Fit would fare against the new Soul as well as a more distinctive version of the Cube -- the upscale Cube Krom -- than we previously tested. Three Automotive Editors -- Warren Clarke, John DiPietro and Mark Takahashi -- lived with them for a week, drove them back-to-back-to-back on our comparison test loop, debated the merits of each over lunch and filled out our comprehensive evaluation forms. We also got performance numbers at the test track.
After crunching the numbers, we had less than a half point between two of the combatants, resulting in a tie for second place.
2nd Place (tie): Nissan Cube Krom
Base MSRP (with destination): $20,090
Options: Interior Designer Package ($230 -- includes floor/cargo mats, shag dash topper, bungee cords in front doors), Alarm impact sensor upgrade ($100)
As-tested Price: $20,420
For more information, please read the 2010 Nissan Cube Test Drive and the Model Review
Where It Follows
As we've noted previously with the Cube, its somewhat slow steering and softly sprung
suspension prevent any aspirations of motoring fun. Although the Cube -- in the words of our test track driver -- "...handles respectably", it is more transportation appliance than fun on four wheels.
Styling is of course subjective, but we couldn't help but notice the Krom's Gillette Mach3-inspired (or is that Ford Fusion-inspired?) grille design. "Too much bling for me" was one editor's opinion, whereas another likened the body styling (particularly around the side windows) to an LG washing machine. The cabin drew some fire even though it had some interesting elements, such as the "pebble dropped in a pond" headliner. Editor Takahashi felt it lacked a theme, noting "odd shapes everywhere". Mr. T. also didn't care for the Cube's climate controls, calling them "awful" due to their "gimmicky" circular layout and squishy action. In fairness, the other editors had no issue with them so we'll let you be the judge. One thing we all agreed on was that the optional dash top cover -- a small oval rug that looks like a cover for a miniature toilet seat -- is simply bizarre.
Lastly, the Cube is the least accommodating as far as cargo. A golf bag barely fit behind the rear seat, and would only do so angled and with the sliding rear seat all the way up. The same was true for stowing our roll-away carry-on.
Where It Leads
Those who think driving a small car means a cramped cabin, uncomfortable seats and a busy ride should take a Cube out for a spin. The wide and plush seats seemed like they came out of a premium sedan rather than an economy car. The rear seats in particular impressed us with their room and standard niceties that included a fold-down center armrest, a reclining feature and a fore/aft adjustment. Whether negotiating pockmarked city streets or cruising on the freeway, the Cube comfortably soaks up the bumps and ruts without jiggling its passengers.
The powertrain deserves kudos as well, for its polished performance. Though its performance numbers are about average and there's a slight "rubber-banding" effect under hard acceleration (where it starts off a bit slowly and then quickly hits its stride), the Cube doesn't get thrashy or too loud when you lean on it. And the CVT (Continuously-variable Transmission) is the best we've seen in a small car as it responds fairly quickly when you step into it for passing or merging. Most other CVTs in small cars tend to feel like they're slipping and thus sapping the engine of whatever meager reserves it may have.
2nd Place (tie): Kia Soul !
Base MSRP (with destination): $18,595
Options: None
As-tested Price: $18,595
For more information, please read the 2010 Kia Soul Test Drive and the Model Review
Where It Follows
Although the "!" trim level doesn't have the sport-tuned suspension of the Sport trim, it does have a rather stiff ride compared to the other cars here. We also noticed its firm underpinnings while evaluating handling. Though the Soul has admirably crisp steering response and a lack of body roll when being pushed moderately hard, mid-corner bumps can upset the chassis which results in a bit of skittishness. We're sure that the standard 18-inch wheels with their low-profile tires aren't helping matters, given the ultra-short tire sidewalls that don't help absorb sharp impacts as well as taller ones.
Dynamically, it's a mixed bag. The 2.0-liter four pulls adequately but gets noisy as the tach needles approaches the redline. The four-speed automatic shifts smoothly but has widely-spaced ratios that dull the car's responsiveness. It's also rather old-fashioned now that five-speed autos and CVTs are becoming more typical in the subcompact segment.
Though we all felt that the interior was a design success, it was comprised almost exclusively of hard plastic. Even the door armrests and center console armrest were covered in it. The rear seat is comfortable but it lacks the sliding and reclining features seen in the others. Wind noise was noticeable on the freeway and the "beep" for the Bluetooth voice prompts was simply annoying -- it was loud, high-pitched and not adjustable.
Where It Leads
Kia is all about value, and at $18,595 with plenty of features, the Soul ! represents a fair amount of it. Consider that Bluetooth connectivity, with automatic phone book download comes standard as does a power sunroof, an iPod connection and those 18-inch alloy wheels (though we'd prefer 17s for a better ride). There's also the peace of mind provided by the long warranty.
Style is important in this segment too; where does it say that those on a budget shopping want boring looks? We'll let you be the judges, but to our eyes the Soul is sharp and distinctive yet doesn't look like it's trying too hard. The cabin's two-tone color scheme along with houndstooth seat upholstery accents (did someone at Kia have a thing for the '69 Chevy Camaro?) provide an upscale vibe.
1st Place: Honda Fit Sport w/ Navi
Base MSRP (with destination): $18,780
Options: None
As-tested Price: $18,780
For more information, please read the Honda Fit Road Test and the Model Review
Where It Follows
In keeping with a strange Honda tradition, the Fit was the noisiest of our test cars while cruising on the freeway. It's more road noise than wind noise, and it's especially pronounced on grooved, concrete superslabs such as those seen here in California. Some folks shopping this segment may find the ride too firm, though it's not as stiff as that of the Soul !.
Some of us took issue with the Fit's styling as well. The drooping roof looks as if an elephant sat on its trailing edge, while the dash looks like the designers took two of them from different cars and mashed them together. Most of our staff prefers the cleaner look (inside and out) of the previous-generation Fit.
Where It Leads
Key strengths of the Fit are its communicative well-weighted steering and precise, sporty handling. The blog for our long-term Fit has a number of entries stating how enjoyable it is to drive on a winding road, where a lack of body roll and the quick steering inspire confidence. The smooth-revving engine gladly gives you everything it's got without sounding strained, even as you zing it to redline. Note that for this test an automatic Fit was unavailable, so we used our long-term five-speed manual Fit. The Road Test link above is for an automatic Fit.
When it comes to more practical concerns, the Fit is fantastic. The "Magic" split rear seats are not only comfortable and fold flat but they also feature flip-up seat cushions to accommodate tall items (your big dog, for instance). If the seats are in use, you'll find nearly double the amount of cargo capacity behind them (about 20 cubes) compared to the Cube. Then there's the matter of fuel economy -- the Fit averaged 31 mpg whereas the Cube and Soul each averaged around 25 mpg (24.6 and 25.4, respectively). Granted our Fit was a manual-transmission version, but the EPA estimates for the automatic are identical apart from the "combined" number, which is actually one mpg better.
So once again, the well-rounded and fun Honda Fit fends off its foes, validating its standing as a favorite not only among our staff but among savvy economy car consumers as well.
By dougtheeng
on February 1, 2010
07:16 AM
I chose the Soul and I'd choose it again if I had to. I agree with most of the 'lacking' points, but overall it had the best price/feature combo at the price point I was looking at.
I think redline comments are sort of out of place when reviewing cars in this range, though I do agree with your assessment.
I also find the fit and, to a lesser extent, the cube to be simply hideous, whereas the Soul manages to look trendy (imo, of course). I don't think I could live with myself if I drove an orange Fit, lol. The biggest problem with the Cube, imo, is the interior - its just atrocious.
By brn
on February 1, 2010
08:56 AM
The domestic fan(boy) in me wonders why yet another Edmunds comparison contains only imports. No domestic options, you say? Well, the lack of the Focus Wagon is disappointing. However, there's the HHR.
The HHR has more power than all of them. The HHR beats all of them in cargo space (I've known people to put drywall sheets in an HHR, try that with any of the others). The HHR is middle of the pack on mpg.
I'm not saying the HHR would win, but it seems silly to exclude it.
By firstwagon
on February 1, 2010
09:06 AM
If you're going to include the HHR then you'll have to include the PT as well. It has all the advantages of the HHR and will just as dated to drive. The only question is which would come 4th and which would come 5th.
As for the 3 that were tested I agree with the outcome although I think it would have been a lot closer if the Soul had a 5 speed manual like the Fit. It is the best looking of the bunch and has a tonne of features for the money.
That said I have no problem with the Fit winning. The only faults seem to be styling and noise/ride. I like the looks enough to live with it and since we don't have concrete roads I haven't noticed the noise or ride to be out of the normal for this price of car.
...and you can't beat the room, mileage and sport hatch feel.
By jriz
on February 1, 2010
09:37 AM
brn: We're way ahead of you. We requested a Chevy HHR, however, GM does not carry one in its press fleet. We also requested a Scion xB, but the only one available had thousands of dollars worth of TRD equipment on it.
As from the PT, that thing gets 19 mpg city, 24 mpg highway and is 176 years old. Also, not in the press pool.
By yankeez
on February 1, 2010
09:39 AM
I can see the PT not being included since it's older than dirt, but I have to ask the obvious question... where was the Scion? (xB, or whatever it is)
By brn
on February 1, 2010
09:49 AM
jriz, it's good to see you tried.
I also agree about the PT. It's mpg ratings are simply too low.
By 1487
on February 1, 2010
10:36 AM
that Krom Cube is horrendous looking. if that is the future I dont want any parts of it. Nissan deserves to lose moeny on every single one they produce.
By subytrojan
on February 1, 2010
12:31 PM
Gillette - The best a man can get!
Hehehe
By mozzz77788
on February 1, 2010
04:33 PM
Well actually, the HHR and PT Cruiser aren't in this class, at least to be compared to the Cube and Fit. They compete more directly with cars like the Golf and Element, since they're compact cars. I'm not sure about the Soul, but the other two are SUBcompacts.
By stephen987
on February 1, 2010
06:57 PM
If you'd driven the Soul with a stick you'd have found it significantly more fun to drive. Apples vs. orangutans.
By corbyville283
on February 4, 2010
09:32 AM
I drive a PT Turbo GT with a stick. Love the car. It's getting long in the tooth with lots of mileage and was looking at these three cars as a replacement. Problem is none of them seem to have the zing of the GT. I want a car that's fun to drive, is a bit off beat and doesn't look like every other car on the road and gets good gas mileage (the cruiser sucks - not only is the gas mileage poor but it likes super unleaded as well). Suggestions?
By mcwilliams
on February 5, 2010
01:45 PM
The bottom line in all of these cars is that they are all econoboxes with an engine and four chairs. I mean really home much handling do you really need on a car that has about as much torque as a lawn mower. I mean let's get real. The bottom line is asetically which car could you live with most: The Nissan Cube was basically left in the over too long and burnt to a crip. The Soul looks like some kind of new seafood roll at the local sushi shop, and had Honda stuck with the first generation design of the Fit and not transformed it into a flying waterbug, they would have had a winner. There you have it: they all get first place for ugliness. Tadahhhh!
By erik25
on February 6, 2010
11:44 AM
Think the fit is the better deal,look also in a few jears when you want to get rid of it,you get the most money back for it.
Just wait till the new mazda 2 and ford fiesta come this summer,non of the 3 can compete with those 2 in sportiness and fun to drive sub compacts.Ford Fiesta will win for a few years....
By dgs4
on February 6, 2010
07:48 PM
"Comparo" Is that a real word or some weird bastardization of English and Spanish that only exists in the car world? Is it so difficult to type "comparison?" I know it's a couple of extra letters but I can't imagine it slowing you down too badly.
By firstwagon
on February 7, 2010
05:53 PM
mcwilliams
When you attack these cars as just "they are all econoboxes with an engine and four chairs" I really have to wonder what you drive that is so incredible as to dismiss these so quickly.
Either that or you are completely out of touch and are assuming they are no different then your great aunts 1990 3 cyl automatic Chevy Sprint.
I haven't driven a Cube yet but the other two are fun to drive, incredibly practical cars at excellent prices. They far exceed most mid size cars in everything that matters when buying a car.
So what bland rental car do you own that's so much better that justifies you "opinion"?
By gearhead1977
on May 13, 2010
10:40 AM
My choice would be the Xb (not included here as explained above) followed by the Fit, then the Soul.
To me, the Soul and the Cube are imitating the Scion. Though I've not driven any of them, the Toyota seems most refined and offers the most for the money. The Soul is definitely more interesting then (and from comparing the three at the auto show, much closer to the Toyota in build quality/materials then the Cube.) The Kia warranty would be hard to resist too.
The Nissan feels cheap inside, as most Nissans do, although the Honda and its road noise would become annoying too. While I prefer manual transmissions, my wife doesn't and the CVT in the Nissan (which I've experienced in their Rogue) is a turn off.