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Dream Car Corner: BMW 507

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BMW had grand plans for the 507 in the mid-fifties. It could have been the car that brought the company a widespread presence in the U.S., but as fate would have it, the car's potential was never realized. Rather than being mass produced at the rate of 5,000 units annually and sold at a base price of $5,000, only 252 were built over three years at double the price. BMW ended up losing money on each 507 produced and nearly drove the company to bankruptcy.

To me, the BMW 507 is one of the most beautiful cars ever made. Its classic roadster proportions simply make my knees weak. I first saw the 507 in a gigantic encyclopedia of sports cars I received as a gift in the late 1980's. I was hooked instantly. Like most objects I covet, this car is far beyond my means. Nowadays, the price can approach $1 million.

507_02.jpg 507_03.jpg 507_05.jpgFortunately for me, I had the opportunity to drive one in 2007. It was part of the BMW Mobile Tradition collection and one of the noteworthy cars available to a few lucky journalists on a drive from Lake Como, Italy over the Alps into Switzerland. It did not disappoint.

507_07.jpgAll the expected charm was present -- delicate knobs and switches, a big thin steering wheel and a manual shifter that easily snapped into gear. What surprised me, however, was how modern it felt at the same time. In some ways, it reminded me of my 1995 Mustang GT, with its growly V8 and enough power to confidently motor past slower traffic. In terms of suspension, it felt confident when touring through villages and on long sweeping mountain passes. The limiting factors were the hard and narrow tires that gave me some anxious moments in the switchbacks that later turned to exhilaration.

It was this type of exhilaration that probably appealed to the BMW 507's most famous owners. Elvis Presley bought one and later gave it to Ursula Andress. She kept it for 20 years. Motorcycle and Formula One legend John Surtees still owns the one he received as a gift.

The 507's styling has held up exceptionally well over the years, with design cues influencing the Z3, Z8 and most recently the Z4. Low production numbers ensure the 507 will likely hold its very high value. In the end, the sales disaster the 507 became, ultimately served to make it one of the most collectable BMWs of all time.

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5 Comments
5 Comments

By blueguydotcom

on September 16, 2010
10:45 AM

sweet little car

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By dougtheeng

on September 16, 2010
02:28 PM

love it.

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By editor_karl

on September 16, 2010
04:54 PM

Funny how initial sales flops can really pump up desirability later. Dodge and Plymouth dealers couldn't give those bizarre Daytonas and Superbirds away back in 1970. Most people didn't pop the extra cash for a factory 426 Hemi engine, and the high-impact colors like Sub-Lime and Plum Crazy Purple didn't capture many sales either.

But what does a Sub-Lime, 426 Hemi-powered Superbird go for today? Not quite as much as a 507, but the same forces of supply and demand are at work in both cases.

This is one of the most beautiful BMWs ever made (though I'll take a Z8 any day).

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By blueguydotcom

on September 17, 2010
08:52 AM

Yeah, the Z8 is near perfect. A former boss had one. Car was drool worthy.

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By greenpony

on September 17, 2010
10:33 AM

Mmm, eye candy.

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