Bridgestone invited us to attend their 2010 Drive and Learn Event, held at the Orange County Fairgrounds in Costa Mesa, CA. Sales associates from the various tire chains that carried Bridgestone/Firestone tires were also invited to the event.
"With this program that we conducted today, we were able to go through four [Bridgestone] products- differentiating performance and handling characteristics that allow our salespeople to effectively communicate with the consumer," said Tim Netzel, Bridgestone Product Promotion Specialist.