GM's new pricing seems to be working

Finally some good financial news from GM; their new pricing strategy seems to have caught on with the buying public.

Snippet: "It is working," Art Spinella, president of CNW Marketing Research in Bandon, Ore., said in an interview earlier this month. "It's absolutely essential that they keep it up. We're seeing it on the floor traffic."

According to the consumer Web site Edmunds.com, which collects data from auto dealers across the country, there are positive, measurable signs... The most recent data show:

• Among domestic automakers, GM is now offering the lowest incentives, an average of $2,638 per vehicle.

• GM is turning over its cars and trucks faster than any other domestic automaker. A new GM car or truck is only in inventory for about 63 days before being sold, compared with 70 at Ford Motor Co. and 82 at Chrysler Group. Most automakers aim for 60 days or less, a number that shows the automaker is being efficient and producing about as many vehicles as the market wants. Toyota Motor Corp.'s days-to-turn is 30 days. But GM is showing improvement from its 76 days-to-turn a vehicle last year.

• GM is getting consumers to pay more for its vehicles, despite cutting prices. The automaker's net price, or the actual amount it has been able to get consumers to pay for its new cars and trucks, was up $240 in February, or 0.9%, to an average of $25,643. Neither Chrysler nor Ford was able to get consumers to pay that much for vehicles, and neither showed so strong an improvement.