GM Fires Back
Mark LaNeve, VP, GM Vehicle Sales, Service and Marketing has an interesting perspective in his blog that defends the GM Red Tag event, which I've been writing about for the past week. Some readers here have commented that, given the quality of GM products (not to mention the depreciation) the discounts should be deeper.
Here's LaNeve's reasoning: "When all is said and done, our latest promotion is about getting people in GM showrooms to see, touch and test drive really great products. With our 2005 and 2006 lineup, the hard work we’ve done in recent years to produce category-leading vehicles is really paying off...
From Cobalt and HHR to the G6 sedan and coupe to LaCrosse and Lucerne – not to mention Solstice and the outstanding Cadillac lineup – it’s clear that GM is back in the car business, with products that really grab the market and hold on tight. "
Well, unfortunately, the Lucerne and the Solstice are not on the Red Tag Event. So buyers are enticed by the Red Tag sale and wind up being sold the really desirable cars that are not discounted. Sounds to me like a bait and switch deal.
- Posted by
- Philip Reed November 23, 2005, 11:55 AM
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- Car Buying
GM's exec's trying to explain GM Marketing? It seems clear that they are the least qualifid to comment. They are in crisis mode , yet as usual they don't see it. You can call a turd a Rose, but that don't make it so. Bill C.
Just try and get a Solstice. They are not available to people walking into a dealership around me till summer 06 at the earliest. People have to preorder without driving them. I am not sure GM can keep up these promotions and not have their best products available.
"touch and test drive really great products", really?
As mentioned above, you can't find a Solistice, and it's not like they're going to hand over the keys to a Z06 to very many people, either.
The rest don't qualify as "great" to me. Sounds like he's in denial.