Beauty, Fitness & Music at Ford's "Fusion Studio-D"

Ford is traveling to 10 cities this year with its "Fusion Studio D," an interactive "lifestyle experience center" showcasing beauty, music and fitness for women. The tour makes its first stop in Los Angeles, from February 18 through March 8, at the Hollywood and Highland Center on Hollywood Boulevard.

Women visiting the studio can get eye makeovers and -- get this -- interpretive "lip readings" (like palm readings) in The Beauty Experience. In The Music Experience, visitors listen to some of the latest music, get free download cards and CDs...

The Fitness Experience includes fitness coaching and personalized training workouts, including tips on how to exercise in your car . You can make your own T-shirt; the well-designed decals are all reflect Ford's "Women Warrier" concept. There's also a goody bag filled with interesting stuff.

There will also be tips for those wishing to compete in the Susan G. Koman "Race for the Cure" to fight breast cancer, which will occur simultaneously with the Studio's visit in each city.

The Studio I visited in LA is very spacious and modern. There are no Fusion salespeople; your name won't be given to the local dealer. If you get a chance to check it out, do, and let us know if you like this feminine approach to marketing.

For details and dates, visit Fusion StudioD.

Posted by

Joanne Helperin February 22, 2006, 1:17 PM

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