Tracking Fashion

TrackCouture first made marks in NASCAR land introducing apparel for women in 2004. Now the Memphis-based company is outfitting motorsports fans in-the-making.  Along with  baby tees, the company makes tees for babies.  With catchy slogans like "I'm Tired" your baby will stop 'em in their tracks. These pieces join the lineup that consists of women's and girls' t-shirts with sparkly NASCAR logos, and other track-inspired phrases like my personal favorite, "Burnouts, Backflips, Fence Climbing and Victory Lane."  You don't even have to be a race fan to wear the "Race Royalty" tank top.

They've teamed up with NASCAR and individual teams like Penske, Joe Gibbs and Roush Racing. Certainly, Tony Stewart fans take the "Mrs. 20" quarter-sleeve t-shirt to heart. The TrackCouture concept comes from the best origin for  creating a new outfit -- when you having nothing to wear. Race fans Lisa Maria Heros and Diane Kathleen Smith began making their own t-shirts to wear to races, and the concept quickly caught on.

If you happen to be in Memphis and want to check out the designs for yourself, their flagship store opens in September.

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August 1, 2007, 8:23 PM

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Women in Motorsports