GM Supports The Troops and Hopes To Boost Sales
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GM recently announced that it had revamped its long-running military discount program. Open to all active and reserve members of the US military (and their families), the old program offered $500 off of most vehicles. Under the program, military members can receive as much as a $1,500 discount off the MSRP of a new Buick Enclave crossover; $2,200 off a new Chevrolet Impala sedan; or as much as $4,200 off a new GMC Sierra pickup truck. Specific saving examples are available online at: http://gmmilitarydiscount.com
"As a former Marine fighter pilot, I know how important it is to save every possible dollar when buying a new car or truck – especially when deployed overseas or starting a new family," said Bob Lutz, GM vice chairman...
"Many of our current and retired employees have proudly served our country in all branches of service. 'The GM Military Discount Program' is just one more way we can say thank you to millions of active and reserve military personnel struggling to balance the needs of their families against their service to their country."
I would like to know something about the discounts pertaining to military retirees. I went onto the military site and I received a code for a discount on any GM and a different code for a Hummer. What a lot of civilians don't realize is that retirees receive half of their base pay as their retirement. Mine after 20 years was under 20,000. That is just an example of what we make, so how about extending your program to the retirees?! Thanks!