GM To Extend Its 60-Day Money Back Guarantee

General Motors' bold marketing strategy that allows customers to drive its cars for up to 60 days with a money back guarantee has been extended.  The "May the Best Car Win" program, whose advertisements show a given GM model going up against a rival, has gotten folks who may not have considered a GM car into the showrooms, and more importantly, into the cars.  

The program has been such a success for the company -- with very few cars returned -- that it has earned an extension. Originally slated to end on November 30th, the program has been extended to January 4th, 2010. All the details on the program are provided on the 60-day Guarantee site, though note that they haven't yet updated the extension date on the bottom of the page.  

Posted by

John DiPietro October 30, 2009, 11:10 AM

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Automotive Consumer News, Buick, Cadillac, Car Buying, Chevrolet, GMC