Not Their Father's Dealerships
Ward's Dealer Business, an industry publiciation, recently published a good article on women-owned dealerships. Here's an excerpt:
"Women bring a different approach and style to something that has been a man's world," [Deborah Dorman, president of ENYCAR, Inc., the Eastern New York Coalition of Automotive Retailers] says. "And what they bring helps the industry to prosper because of some of the old traditional methods and styles commonly used in auto retailing today are not effective for today's workforce."
Few women dealers woke up one morning and decided to buy a dealership. Most women dealers became dealers because their fathers were dealers before them or their husbands were.
They learned the business the traditional way in many cases, learning through family need: filing, working the customer service desk, filling in the parts and service departments and otherwise helping out where needed.
Today women own a mere 8% of U.S. dealerships, but that should change as more women become aware of the opportunities.
To read the whole article, click here.
May 7, 2008 4:56 pm
Categories: Dealing with Car Dealers
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