The Driving Woman

The best part of the Lexus booth was their spa loft. Sure, I loved the look of the LF-A Roadster concept, the one with a V10 engine capable of 500 plus horsepower and a top speed of over 200 mph. All very nice.

But, after checking out their vehicles and hybrid technology, I couldn’t stop myself from floating up a cascade of white steps to an aromatherapy infused loft based in soothing music and scents of aromatherapy. And then there were the attendants handing out hot towels and organic hand creams. This was my refuge for the next couple of days. Whenever I thought that the show was getting to me I just climbed that set of stairs, relaxed into a fabulous bamboo chair, ate organic goodies and sipped cucumber infused mineral water. And when I got my head healed upstairs, I descended to Lexus’s main floor for a chair massage.

“Is this a prototype for Lexus’s dealership of the future?” I inquired of Mark Lawrence, Creative Director at George P. Johnson Event Marketing Agency, who helped to conceptualize the booth.

“We did a discovery process on where Lexus wanted to take the consumer experience,” Lawrence noted. “And yes, the overall theme is a hi-end boutique auto dealership. It’s all about contemporary luxury.”

He explained that the 2nd level was an exploration of the Lexus life style, which is all about the pursuit of perfection.

Perfection? Hmmm…I thought. That doesn’t sound very organic. Lawrence explained that perfection is different for everyone.

 “The lounge was designed as the ultimate experience in a harried workday environment as a place to relax and refuel,” he added.  “Yes, refuel,” I thought, grabbing a couple more chocolate chip cookies and a handful of organic almonds.

I finished the cookies off with a cappuccino and headed downstairs for a back massage. That’s perfection for me!

For more information about the Lexus lifestyle go to lexus.com/hybrid